István Bracsok Creative Director
White Rabbit, Budapest, Hungary
2016 Mobius Judge
Seeks ‘notion of idea’
Q: What is the most fun you have had on a project?
A: There’s a fun moment in every project you do. In our latest “Nature is cool” work for WWF Hungary, we gave a raw deck of boards to brown bears to leave their marks on them. However, one of the bears had a different opinion. First, with one swing of his claw, he ripped apart the boards and then he got bored, climbed up a tree and didn’t want to come down. We had to buy 2 kilos of salmon to bait him to the boards again. That was fun.
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