How To Create Brand Identity

Andy Black, Managing Director of Springetts Brand Design Consultants, London, in this 20-minute interview offers a short course in how to brand and test a product with focus and passion. His “Posh Birds” work for client Noble Foods won Best of Show-Packaging in the 2012 Mobius Awards. Black’s approach illustrates many, if not all, of the qualities Mobius Awards seeks to reward in its competitions.

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Mobius 2012 Photographer
of the Year:

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