 |
“Why not do something shocking? ..so we came up with a machine that would sell ‘dirty’ water…”
--Alejandro Ortiz, Creative Director, Casanova Pendrill, Best—Outdoor for UNICEF
  |
 |
|
“Today we can deliver an incredible amount of experiences through all kinds of platforms….Technology liberates creativity….”
--Brian Elliott, CEO and Founder, Amsterdam Worldwide
|
 |
|
One message the agency had to get out to movie goers is “to avoid a sell-out…. give people a feeling you don’t want to miss the train…that show…”
--Steph Sebbag, president and creative director of bpg, which won Kodak Cinematography Award for “The Train” for movietickets.com
|
 |
|
“…tried all different types of bread to get the right thickness….we had a mass toasting session one night…”
--Ben Greengrass, Design Director for Elmwood explaining the development of an invitation delivered on toast
|
 |
|
“…first thing we did was to come up with the philosophy: ‘If you can imagine it, you can build it.’ …then .. how can we bring this campaign to people so they can touch it, feel it.”
--Matthias Storath, Creative Director, at Heimat, Berlin, discusses genesis of the “House of Imagination” campaign
|
 |
|
“We made a lot of questions…do you like more vodka or more gin?” Answer was vodka, “so we asked what is the best packaging for vodka …….they said ‘steel’; the next step was illustrations…we have a very crazy illustrator …”
--Creative Director Katrin Oeding, Kolle Rebbe/KOREFE, Hamburg, on development of the “Powerfuel” flask
|
 |
|
“…it was important to get people who came to the show to collaborate..”
--Nick Eagleton, Creative Director, at The Partners, on why the catalog for The Art of Collaboration show was actually an unfinished sheet of 64 catalog pages that attendees were given so if “they wanted a catalog, they had to finish it.”
|
 |
|
