Advertising – Media Types
Brand Identity entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.
LE: 360° Brand Design
LX: Brand Experience (includes Trade Show booths, etc.)
LC: Brand Film/Video
LO: Logo only
LP: Promotional Product (giveaways, product samples, gift with purchase, etc.)
LS: Sound Branding (jingles, trademarks, idents, etc.)
OB: All Other Brand Identity
Branded Content/Entertainment entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.
BC: Broadcast, Cable, Satellite Television
BF: Film (theatrically released)
BP: Printed Content
BU: User/Audience Generated Content
BX: All Other Branded Content
Brochure/Book entries (physical or digital/online) can be catalogs, annual reports, product brochures, etc.
Broadcast, Cable, Satellite Television entries are commercials run on broadcast, cable, satellite television or video streaming services (Netflix, Hulu, Amazon Video, etc.).
Cinema/In-Flight entries are commercials run in theaters/cinema or on aircraft.
Online entries are commercials run on the internet.
All Other Platforms entries are commercials run on other platforms.
T: Broadcast, Cable, Satellite Television, Streaming
TX: All Other Platforms
DIGITAL – Mobile
Digital – Mobile entries are advertising delivered electronically to mobile phones, tablets or other mobile devices.
GM: Branded Games
NM: Mobile Marketing
DP: Mobile Phones
DD: All Other Mobile Devices
DIGITAL – Online
Digital – Online entries are advertising delivered via the internet.
DG: Branded Games
OL: Online Ads (banners, pop-ups, etc.)
DV: Online Video (interactive, social, etc.)
NV: Viral Marketing
WF: Websites, Microsites, etc.
ON: All Other Digital Online
Advertising that elicits a direct response and/or call to action. Includes business-to-business and consumer.
EM: Digital Direct
DE: Email Marketing
DM: Physical Mail (postcards, flyers, etc.)
OD: All Other Direct (holiday cards, product sample kits, client gifts, invitations, etc.)
Guerilla/Ambush Marketing entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.
GN: Guerilla/Ambush Marketing
IMMERSIVE MEDIA MARKETING
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated elements to enhance an experience.
AR: Augmented Reality (AR) Marketing
VD: Virtual Reality (VR) Marketing – Desktop
VR: Virtual Reality (VR) Marketing – Mobile
Integrated Campaigns combine at least two (2) different media types to convey a company’s advertising/marketing/branding message.
Digital only Integrated Campaigns combine at least two (2) different digital media types to convey a company’s advertising/marketing/branding message.
MX: Integrated Campaign
DX: Integrated Campaign – Digital/Online Only
Outdoor/Out-of-Home entries are advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, Installations, etc.
OT: All Other Outdoor
POINT-OF-PURCHASE (POP) / AMBIENT
POP entries are in-store point of sale retail advertising that includes, temporary, semi-permanent, permanent.
PC: Counter/Cash wrap/Register/Checkout Displays
PI: Featured Displays (bulk outs, end caps, aisles, shelf, etc.)
PK: Interactive Kiosk/Display
PU: Pop-Up Shop/Store
SD: Product Demonstrations (video, live)
PQ: Signage (posters, banners, floor decals, shelf, etc.)
PV: Vending Machine
PP: Vendor Shop (leased/allotted space for a specific retailer/brand within a retail store)
PW: Window Displays
PO: All Other Point-of-Purchase
Print advertising entries are advertising/branding printed and in periodicals (magazines, newspapers, journals, etc.).
CP: Consumer Magazine
MN: Magazine/Newspaper inserts (foldouts, product samples, etc.)
TP: Trade Magazine (business-to-business publication)
OP: All Other Print (includes indoor posters)
Public/Media Relations is communication that supports a beneficial relationship between a company (including non-profits) and its public.
MR: Public/Media Relations
Radio/Audio advertising entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, infomercials, jingles, sound branding, etc.
R: Terrestrial (FM, AM)
RA: Online (Music Streaming Services, Podcasts, etc.)
SOCIAL MEDIA Marketing
Social Media Marketing is creating & sharing content via social networking. Includes cross-channeling between social media.
SN: Social Media Marketing
Spec Work is professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: Work created especially for creative competitions or a personal portfolio.
XA: Spec Work – Professional