Havas Paris creatives and representatives of clients LVMH, Paris, and BPCE Group, Paris, greeted Lee Gluckman recently when he visited Havas in the City of Light. Gluckman was there to present the Best of Show and Certificate Awards in Brochure/Book.
Havas Paris won the Grand Prix honor for its fresh type of annual report done for LVMH. The “2016 Annual Report” explained the LVMH values editorially and with digital and social media, drawing on the concept of contemporary art and coffee table books. Damien Gautier of Havas was Art Director for the project, and Anne-Julie Marang was Creative Director. Charlotte de Murard and Laurence Le Tellier of LVMH (Louis Vuitton Moet Hennessy) also attended the presentation.
The Certificate was given for another form of annual report, “The Intriguing Mr. Langley,” done for the banking and financial services company BPCE. This 2016 report was in short story form and so successful that BPCE followed up in 2017 with another short story. Sylvie Godquin, BPCE Group Advertising Manager, and Sylvie Baccialone, BPCE Director of Corporate Communications, also were in attendance.