CASANOVA PENDRILL WINS BEST OF SHOW FOR UNICEF ADS

     Casanova Pendrill of New York, an integrated Hispanic communications firm, won Best of Show in Outdoor and two First Place awards in the 2009 international Mobius Awards competition.

     The work was done for UNICEF’s Tap Project.

     The agency won Best of Show for “Dirty Water.” For “Dirty Water” and “Desperate,” which won  First Place in Television: Charitable/Non-Profit, the agency bottled water in eight lethal varieties (Malaria, Cholera, Typhoid, etc.) and built a vending machine to distribute the bottles in return for $1 donations to UNICEF’s Tap Project.

     The money went to the organization’s global safe drinking water programs for children. More than 7,500 pedestrians in Manhattan responded and, months later, online donations and text messages continue to arrive.

     “UNICEF’s initiative was a labor of love for the entire agency,” said Ingrid Otero-Smart, president and CEO of Casanova Pendrill. “So much so that the entire team dedicated much of their after-hours and personal time to ensure the success of the execution.”

     Casanova Pendrill’s other clients include Hyundai, Kia, Staples, GlaxoSmithKline, the U.S. Army, Kohl’s and Nature Valley.

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