A shape that’s never-ending

A shape that’s never-ending

A Mobius Awards statuette stands 14.5 inches (36.83 cm) tall and weighs a slim, but solid 7 pounds. Its journey to a winner requires casting, assembly, plate engraving, packing and mailing. Oh, it feels so good to wrap your hand around the figure eight top or cuddle...
The Shape of Success – a Gold Statuette

The Shape of Success – a Gold Statuette

The top prizes in Mobius Awards are statuettes designed as a continuous strip – the Mobius strip. Sounds simple, but not so. When introduced in 1986, the statuette was described this way: “…the abstract form of the statuette, like communications itself, is perceived...
Tips from a 2018 Judge

Tips from a 2018 Judge

Karl Wolfgang Epple is Executive Creative Director for WPP’s German shop THJNK across 10 agencies in Germany, Switzerland and the USA. Here are his replies to questions Mobius Awards asked him about creative work. Q: What do you look for first when assessing a...
Aldi, Others Adopt Recycle Label

Aldi, Others Adopt Recycle Label

Grocery retailer ALDI will join LEGO Group and Colgate Palmolive in using the How2Recycle label across all exclusive brand products in the next two years, according to www.environmentalleader.com. The How2Recycle label will help shoppers recycle better by making it...
Triple Play for BETC

Triple Play for BETC

Mobius Awards’ Lee Gluckman had three very special reasons for his recent visit to offices of BETC, Paris. In the 2017 competition, BETC won Best of Show in both Commercials/TVC and Social Media Marketing with “Timeless,” done for Lacoste, and “Like My Addiction,”...

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