Mobius in Shanghai
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Special thanks to 2011 Judges
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Founded in 1967 to recognize outstanding Business, Television, Documentary, Educational, Entertainment, Industrial, Informational and Student productions. A sister competition of Mobius Awards. Deadline for entries is March 1.
Film Fest Awards

2011 Mobius Awards – General Info -

General Information

• ENTRY DEADLINE: The entry deadline is October 1, 2011.
• ELIGIBILITY – DATE OF PRODUCTION/FIRST USE: The competition is open to consumer and business-to-business advertising created, produced, published, marketed, launched, screened or aired or reintroduced from October 1, 2010, through October 1, 2011.
• CONFIRMATION OF ENTRY: An acknowledgement letter will be mailed and emailed to each entrant once the entry materials and payment have been processed.
• WITHDRAWING AN ENTRY: Within 24 hours of finalization, an entry may be withdrawn (subject to a $100 processing fee, see REFUND POLICY). Entry withdrawal requests must be received via email (KristenGluckman@mobiusawards.com) within 24 hours of finalization.
• MOBIUS ENTRY FEE REFUND POLICY: Refunds are only issued for entries withdrawn within 24 hours of finalization, and subject to a $100 processing fee. Refunds will NOT be issued for entries withdrawn after 24 hours of finalization. Mobius Awards is not responsible for refunding any applicable BEAM.TV upload fees.
• BEAM.TV UPLOAD FEE REFUND POLICY: Contact KristenGluckman@mobiusawards.com for details.
• JUDGING RESULTS: Judging Results will be mailed and emailed to each entrant in early January 2012. Judging results will not be released until all entry fees have been paid in full.

 Entry Guidelines

• PURPOSE/INTENT STATEMENT: Because audiences have different perspectives, judges can best evaluate your entry if you provide a description of its audience and marketing objectives. Also, include any special details such as choice of words or graphics that reflect cultural subtleties. This information is required in the online entry system, and is included with your entry for judging. Please keep purpose/intent statement length to 75 words.
• RETURN OF ENTRIES: Physical entries will not be returned unless specifically requested at the time of entry. The entrant is responsible for all return shipping charges.
• LANGUAGE: Entries must be submitted in English or have English subtitles.
• MULTIPLE ENTRIES: Entries may be made in multiple categories and media types. A new entry must be created for each category and/or media.
• USE OF ENTRIES: Entrants allow entries to be viewed for judging purposes and permit winning entries to be aired to public audiences and/or shown on television for promotion and publicity purposes with the entrant assuming any broadcast, union, talent, or rights fees, if applicable.
• LIABILITY: Every reasonable care will be used to protect entries from damage or loss, but Mobius Awards, Ltd., its management or judging committees cannot assume liability for either.

 Distribution of Awards

• AWARDS: All awards will be engraved / printed and presented to the name of the entrant’s organization, NOT the name of the entrant contact. Awards will be shipped to the entrant at the entrant’s expense beginning in February 2012.
• DUPLICATE AWARDS: Duplicate awards for any year may be purchased at any time. Duplicates can be personalized in an individual’s name as long as the person was credited to the entry.

 Entry Submission

Physical entries should be received in our office within 7 days of finalization. We recommend shipping by via air courier, not post.

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277 USA
(310) 540-0959

All other entries are to be submitted digitally to Mobius Awards at BEAM.TV

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General Info | How to Enter | Entry Materials | Media Types | Categories | Fees & Payment

2011 Mobius Awards - How to Enter -

1. Review
   Review the following information before you begin your entry:
• General Info
• How to Enter
• Entry Material Specifications
• Media Types
• Categories
• Fees & Payment


2. Mobius Awards Entry System
   The 2011 Mobius Awards entry system is powered by BEAM.TV. If you are already a BEAM.TV user, use your BEAM.TV login and password. If not, create a free account at http://www.beam.tv/awards/login/mobius2011. Click on “New User” and provide your email address. You will then receive the password which will allow you to login and begin the Mobius Awards entry process.
3. Entrant Contact Information
   The entrant contact name will not appear on any Awards.
   
4. Create an Entry(s)
   Select a Media Type and a Category, enter credits, and upload entry materials for each entry.
5. Finalize Entry(s)
   There is no need to finalize each entry separately. Finalize all entries together at one time.
6. Payment
   There are 2 separate payments to be made for each entry: Mobius Entry Fees + BEAM.TV Upload Fees (if applicable), both of which need to be completed BEFORE your entry is officially finalized and confirmed.
   • BEAM.TV Upload Fees
     Upon finalization in the entry system, you will be prompted to pay BEAM.TV directly for your BEAM.TV Upload Fees (if you have uploaded entry materials for your entry).
   • Mobius Awards Entry Fees
     After finalization and payment to BEAM.TV in the entry system, you will then receive an Entry Fee Payment Email with instructions for the immediate payment to Mobius Awards. The email includes the link to pay the Mobius Entry Fees by credit card and additional instructions on how to pay by check or Bank Transfer.
     
     
7. Shipping (for physical entries only)
   If you have any physical entries (i.e. Brochure/Book – Physical, Direct – Physical, All Package Design), they should be received in our office within 7 days of finalization. We recommend shipping by via air courier, not post.
   
   Mobius Awards, Ltd.
   Attn: Entry Department
   713 South Pacific Coast Highway, Suite A
   Redondo Beach, California 90277 USA
   (310) 540-0959
   
   

   All other entries are to be submitted digitally to Mobius Awards at BEAM.TV

8. Entry Acknowledgment
   Entries will be acknowledged and confirmed via email once your Mobius Awards entry fees have been paid, and physical entries (if applicable) have been received in our office. Review the entry acknowledgment email and make any necessary corrections (e.g., Title, Contact Information, etc.).
   

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General Info | How to Enter | Entry Materials | Media Types | Categories | Fees & Payment

2011 Mobius Awards - Entry Materials -

 

Choose one of the following options	Video File Upload	Image File Upload	URL	Audio File Upload	PDF File Upload	Physical Entry
BROCHURE/BOOK
Brochure/Book – Physical						•
Brochure/Book – Digital	•		•
DIRECT
Direct – Physical Mail	•	•	•			•
Direct – Email Marketing	•	•	•
Direct – Broadcast	•	•	•
Direct – All Other Direct	•	•	•
INTEGRATED CAMPAIGNS
Integrated Campaigns	•		•
LOGO/TRADEMARK
Logo/Trademark – Logo only	•	•	•
Logo/Trademark – Brand ID/Logo in use	•	•	•
NEW MEDIA
New Media – Apps	•	•	•
New Media – Viral Marketing	•	•	•
New Media – Guerilla Marketing	•	•	•
New Media – Mobile Marketing	•	•	•
New Media – Social Media	•	•	•
New Media – All Other New Media	•	•	•
ONLINE
Online – Website Flash			•
Online – Website Non-Flash			•
Online – Banners, Pop-ups, Floating Ad			•
Online – All Other Online			•
OUTDOOR / OUT-OF-HOME
Outdoor/Out of Home – Digital	•	•	•
Outdoor/Out of Home – Non-Digital	•	•	•
Outdoor/Out of Home – All Other Outdoor	•	•	•
PACKAGE DESIGN
Package Design – Package Design						•
Package Design – Sustainable Package Design						•
Package Design – Package Redesign						•
POP (POINT OF PURCHASE)
Point of Purchase	•	•	•
PHOTOGRAPHY
Photography					•
PRINT
Print – Consumer Magazine		•
Print – Trade Magazine		•
Print – Newspaper		•
Print – Poster		•
Print – All Other Print		•
RADIO
Radio				•
TELEVISION / CINEMA-FLIGHT
Television	•
Cinema/In-Flight	•
STUDENT*
Student	•	•	•	•		•
SPEC. ADVERTISING*
Spec. Advertising	•	•	•	•		•

*Student and Spec. Advertising entries are to be submitted based on the Media Type of the entry.

Video File Upload

All video files must be encoded to the following specifications. Any deviation from these may result in the entry being rejected and a new file required.

• High quality MPEG2
  OR
• H.264 Quicktime File

	MPEG2	H.264 Quicktime
4:3 PAL	720 x 576, aspect ratio 4:3	720 x 576
16:9 PAL	720 x 576, aspect ratio 16:9	1024 x 576
4:3 NTSC	720 x 480, aspect ratio 4:3	720 x 480
16:9 NTSC	720 x 480, aspect ratio 16:9	854 x 480

 MPEG2 specifications

Video Source	Keep as source aspect ratio and tagged in the header
MPEG 2	MPEG 2 4:2:0 Program Stream
Telestream	Enable the ‘Compatible’ check box if using Telestream as the Encoder
Video Bit Rate	7500 kb/s
GOP	OPEN GOP with the following structure: BB I BB P BB P BB P BB I etc. This gives you an I frame every 12 frames.
Audio	Audio MPEG layer 2, 384 kbps

OR

H.264 Quicktime specifications

Quicktime Player Pro > File > Export > Movie to Quicktime Movie*
VIDEO
	PAL		NTSC
	4:3	16:9	4:3	16:9
Frame Size	720 x 576	1024 x 576	720 x 480	854 x 480
Frame Rate	25 fps		29.97 fps
Video Compressor	H.264
Data Rate	5000 kbits/sec
Key Frame	12
Frame Rendering	Enabled
Quality	High
Encoding	Best Quality (Multi-Pass)
Optimized for	Download
AUDIO
Compressor	ACC Stereo (LR)
Sample Rate	48 khz
Audio Channels	2
Sample Size	16 bit
Encoding Strategy	Constant Bit Rate
Target bit rate	192 kpbs
MISC.
Hint Track	Disabled
Prepare for internet streaming	Fast Start
Extension	.mov
Handles	All files must have ½ second black before and after the entry. No slates, clocks or freezes can be included.

*H.264 Quicktime NOTE: We recommend that the files are made using Apple Quicktime Player which can be downloaded for free but you will need the “Pro” upgrade to export files. The Pro upgrade can be purchased direct from http://www.apple.com/quicktime for around US$30. For a tutorial on creating an H.264 Quicktime, please view a “walk-thru” demonstration video available at: http://www.beam.tv/worksspace/dataOpen/SPyqtxVyDb.

Image File Upload 

	High Resolution
Image Dimensions	As Source
Image Resolution	300 dpi
File Size	Max 20 MB
Colorspace	RGB only
File Format	JPEG

URL

Submit a “live” URL with any usernames and passwords if applicable.
The URL(s) must be “live” at the time of entry and remain “live” through January 31, 2012.
To ensure that your entries are judged accurately, verify and double-check all URLs submitted (all links working, etc.).

Audio File Upload

Sample Rate	44.1 khz
Bit Rate	16 bit
File Formats	MP3, WAV

PDF File Upload (for Photography entries only)

Submit a high-resolution 2-page PDF of your entry.

PDF Page 1 should be of the photo only (without the ad elements)

PDF Page 2 should be of the entire ad.

 

Physical Entry (for Book/Brochure – Physical)

For judging: Submit one (1) of the actual Brochure/Book.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the Brochure/Book.

Ship actual Brochure/Book, CD with images, and Consignment Note (obtained upon finalizing your entries on the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Entry packages must be received no later than November 15, 2011.

 

Physical Entry (for Direct – Physical Mail)

For judging: Submit one (1) of the actual Direct – Physical Mail.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the Direct – Physical Mail entry.

Ship actual Direct – Physical Mail, CD with images, and Consignment Note (obtained upon finalizing your entries on the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Entry packages must be received no later than November 15, 2011.

 

Physical Entry (for Package Design & Sustainable Package Design)

NOTE: For product ranges with more than 10 items, select “Number of Items = Entry with 10 items” on the entry system.

For judging: Submit the actual package(s). The package(s) can be empty.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the package(s).

Ship actual package(s), CD with images, and Consignment Note (obtained upon finalizing your entries on the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Entry packages must be received no later than November 15, 2011.

 

 Physical Entry (for Package Redesign)

NOTE: For product ranges with more than 10 items, select “Number of Items = Entry with 10 items” on the entry system.

For judging: Submit the actual “old” package(s) and the actual redesigned package(s).

Please label them accordingly. The package(s) can be empty.

For publicity: Submit a CD with up to 10 high-resolution (300 dpi) JPEGs of the “old” and redesigned package(s).

Ship actual package(s), CD with images, and Consignment Note (obtained upon finalizing your entries on the online entry system) to:

Mobius Awards, Ltd.
Attn: Entry Department
713 South Pacific Coast Highway, Suite A
Redondo Beach, California 90277-4233, USA
(310) 540-0959

Entry packages must be received no later than November 15, 2011.

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General Info | How to Enter | Entry Materials | Media Types | Categories | Fees & Payment

2011 Mobius Awards – Media Types -

BROCHURE/BOOK UPDATED

Catalogue, annual reports, product brochures
BB– Brochure/Book – Physical
BD– Brochure/Book - Digital NEW

DIRECT UPDATED

Advertising that elicits a direct response/call to action
DM– Physical Mail
EM– Email Marketing
BD – Broadcast (Direct Response TV, Radio – Infomercials)
OD – All Other Direct

INTEGRATED CAMPAIGNS

Campaigns must include at least two (2) different medium types
MX– Integrated Campaigns

LOGO/TRADEMARK NEW

Brand Identity
LO – Logo only
LC – Brand Identity/Logo in use (invitations, holiday cards, announcements, stationery, bags/boxes, vehicle wraps, etc.)

NEW MEDIA UPDATED

Emerging, innovative media
AP – Apps (iOS, Android, Windows Mobile, webOS, etc.) NEW
NV– Viral Marketing (including videos) NEW
GN– Guerilla Marketing NEW
NM– Mobile Marketing (smartphones, tablets, mobile devices, etc.)
SN– Social Media
ON– All Other New Media

ONLINE

Internet Advertising
WF– Website: Flash (includes microsites)
WB– Website: Non-Flash (includes microsites)
OL– Banners, Pop-up, Floating ad, etc.
OM– All Other Online

OUTDOOR/OUT-OF-HOME UPDATED

Billboards, Transit, Street, Kiosks, Wallscapes, etc.
DO– Digital (DOOH)
NO– Non-Digital
OT– All other Outdoor

PACKAGE DESIGN

Art, science, technology of product packaging
PD– Package Design
SP– Sustainable Package Design
PR– Package Redesign

POP (POINT OF PURCHASE)

In-store point of sale advertising
SA – product displays, counter/floor stands, banners, etc.

PHOTOGRAPHY

Photography as used in Advertising; entries accepted in category #19 only
PT– Photography

PRINT

Printed Advertising
CP– Consumer Magazine
TP– Trade Magazine (business-to-business)
NP– Newspaper
PS– Poster (one-sheet, etc.)
OP– All Other Print

RADIO

Radio commercials RUN TIME may not exceed 10 minutes in length
R– Radio

TELEVISION

TV, Cinema/In-flight commercials RUN TIME may not exceed 10 minutes in length
T– Television
TC– Cinema/In-Flight

SPEC. ADVERTISING

Professionally created advertising that was either never released (intentionally or otherwise); entries accepted in category #28 only
XA – Spec. Advertising – Professional

STUDENT

Currently enrolled or recently graduated students; entries accepted in category 29 only
ST – Student entry

High School or College students may enter work done for a class project, an internship or just for the purpose of entering this competition as long as they are part-time or fulltime students. Work from an internship is eligible as long as it was not used by the agency for a client. An exception is work done for a student newspaper, radio station, television station or club.

The entry can be the work of one student or of a group of students. If done by a group, all credits must be included with the entry. Those who recently graduated (within the past year) may also enter the student competition if the entry was created while the entrant was a student, and it meets all the other entry requirements.

All Mobius Awards Rules & Regulations, Entry Material Specifications, Categories, Media Types, Fees, Payment and Shipping instructions apply to Student Entrants. In addition, Student entrants must have an advisor or faculty member verify in writing that the work is original. This verification must be submitted along with a copy of the entrant’s (or entrants’) valid student ID upon request of the competition’s executive director.

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General Info | How to Enter | Entry Materials | Media Types | Categories | Fees & Payment

2011 Mobius Awards – Categories -

1. Apparel & Footwear: Clothing, Shoes, Jewelry, Watches, Accessories
2. Automotive: Cars, Trucks, Motorcycles, Dealerships, Gasoline/Petrol, Oil, Additives, Tires, Service
3. Branding: Self Promotion, Corporate Identity, Corporate Image, Station/Network Promos & IDs
4. Business / Commercial Products & Services: Computers, Printers, PDAs, Software, Industrial & Heavy Equipment, Office Supplies, and any other products or services for businesses
5. Charitable / Non-Profit Organizations: Awareness Messages, Fundraising, Recruitment
6. Consumer Electronics: Computers, Printers, Software, Cameras, Camcorders, Cell/Mobile Telephones, Smartphones, Tablets, TVs, DVRs, Portable Music Players, Video Game Systems & Peripherals, Video Games
7. E-Commerce: Online Retail/Wholesale & Marketplaces, Services, etc.
8. Education: Schools, Colleges, Universities, Trade Schools, Vocational Institutes, Scholarships, Athletic Programs, Recruiting
9. Entertainment Media: DVD’s, Videos, Music, Newspapers, Magazines, Publications, Books, Television Programming, Movies, Trailers & Promos, etc.
10. Environmental: Environmental Issues & Concerns, Eco-Friendly Products, Eco-Friendly Services
11. Food, Beverages: All Food Products, All Beverages
12. Government/Political/Military: Awareness Messages, Recruitment, Fundraising, Campaign Messages
13. Healthcare: Health Insurance, Dental Services, Doctors, Hospitals, Surgery Centers, Medical Offices, Rehabilitation Facilities, Out-Patient Facilities, etc.
14. Home Care & Maintenance Products: Building Materials, Cleaning Supplies, Tools, Hardware, Yard & Garden Products, Remodeling
15. Home Furnishings & Appliances: Home Décor, Flatware, Glassware, Table Settings, Furniture, Appliances, etc.
16. Personal Care Products: Beauty/Grooming Products, Cosmetics/Make-up, Shaving, Hair Care, Perfume, Condoms, etc.
17. Pharmaceutical/Medical: Non-Prescription, Prescriptions, Medical Supplies, Surgical Supplies, etc.
18. Photography: Original Commissioned Work – in use, Original Commissioned Work – not in use, Personal Work, (Subsequently used in Advertising), Conceptual Photography-in use (Photography media type entries only)
19. Public Service Announcement: (PSA)
20. Recreation, Leisure & Travel: Restaurants/Dining, Fast Food Restaurants, Bars, Nightclubs, Museums, Theme/Amusement Parks, Zoos, Casinos, Art Galleries, Airlines, Bus, Train, Cruise Lines, Tourism, Hotels, Resorts, Spas, Entertainment Events, Concerts, Sporting Events, Fitness Centers, Fitness Equipment, Sporting Goods, Luggage, Hobbies, Games, Crafts, Toys, Lottery, etc.
21. Religion/Spirituality: Awareness Messages, Fundraising
22. Retail Stores: Department Stores, Discount, Mass Market, Apparel & Footwear, Drug Stores, Jewelry & Accessory, Consumer Electronics, Environmental, Supermarket, Grocery Stores, Convenience Stores, Business/Commercial Products, Pet Products, Home & Garden, DIY, Home Furnishings, Book Stores, Florists, etc.
23. Services: Financial, Insurance, Postal/Post Office, Freight/Couriers, Cable/Satellite Services, Internet Service Providers (DSL, FiOS), Advertising, Repairs, Email Service Providers (ESP), Professional Services, Public Utilities (water, electric, etc.), Telephones, Real Estate, Web Hosting, etc.
24. Miscellaneous: Tobacco, Pet Products, etc.
25. Specialty: Eco-Friendly Advertising Concept (causes minimal or no harm on the environment)
26. Specialty: Low Budget, Local Station Conceived & Produced Advertising
27. Specialty: Unique Use of Media (Innovative use of a medium)
28. Spec. Advertising: Professionally created advertising that was never released, intentionally or otherwise
    (Spec. Advertising media type entries only)
29. Student: Student entries only
30. Craft/Technique: 3D
31. Craft/Technique: Animation
32. Craft/Technique: Art Direction
33. Craft/Technique: Cinematography
34. Craft/Technique: Copywriting
35. Craft/Technique: Direction
36. Craft/Technique: Editing
37. Craft/Technique: Humor
38. Craft/Technique: Illustration/Graphics
39. Craft/Technique: Live Commercial / Live Performance
40. Craft/Technique: Music (Adaptations or Original)
41. Craft/Technique: Overall Production
42. Craft/Technique: Set Design
43. Craft/Technique: Sound Design (Editing, Effects)
44. Craft/Technique: Talent
45. Craft/Technique: Typography
46. Craft/Technique: Visual Effects (VFX)

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General Info | How to Enter | Entry Materials | Media Types | Categories | Fees & Payment

2011 Mobius Awards – Fees & Payment -

There are 2 separate payments to be made for each entry:

• Mobius Entry Fees
• BEAM.TV Upload Fees (if applicable)

There are 2 steps in payment that need to be completed BEFORE your entry is officially finalized and confirmed.

1. Upon entry finalization, entrants are prompted to pay the BEAM.TV Upload Fees, which are payable directly to BEAM.TV within the entry system.
   NEXT:
2. Entrants will then immediately receive an email with the instructions for payment, including the link to pay the Mobius Entry Fees by credit card (see “Payment Methods” below for more information).
   
   

MOBIUS ENTRY FEES (all fees in US$)	Single	2-3 item campaign	4-6 item campaign	7-10 item campaign	Integrated Campaign (unlimited elements)	Package Design Product Range (unlimited elements)
Brochure/Book	$365	$585	$685	$785	—	—
Direct	$365	$585	$685	$785	—	—
Integrated Campaign	—	—	—	—	$955	—
Logo/Trademark	$365	$585	$685	$785	—	—
New Media	$365	$585	$685	$785	—	—
Online	$365	$585	$685	$785	—	—
Outdoor/OOH	$365	$585	$685	$785	—	—
Package Design	$365	—	—	—	—	$855
POP (Point of Purchase)	$365	$585	$685	$785	—	—
Photography	$365	$585	$685	$785	—	—
Print	$365	$585	$685	$785	—	—
Radio	$365	$585	$685	$785	—	—
Television	$365	$585	$685	$785	—	—
Spec. Advertising	$365	$585	$685	$785	—	—
Student	$75	$100	$100	$100	—	—

 

BEAM.TV UPLOAD FEES (paid directly to BEAM.TV)*	Per File Upload or URL			Awards Season Pass**
Audio File Upload	US$25	€20	£15	US$90	€70	£50
Image File Upload	US$25	€20	£15	US$90	€70	£50
URL	US$25	€20	£15	US$90	€70	£50
Video File Upload	US$40	€35	£25	US$140	€125	£90
Physical Entry	—			—

*Payment for all BEAM.TV Upload Fees (including Awards Season Pass) is by credit card ONLY unless a credit agreement has been set up for invoicing with BEAM.TV directly.
 
**The Awards Season Pass (valid for 1 year) includes unlimited digital delivery to all awards shows with BEAM.TV for a one-off payment. For further information on the Awards Season Pass, please contact Beam directly at awards@beam.tv.

MOBIUS ENTRY FEES - PAYMENT METHODS

• Credit Card
  Visa, MasterCard, American Express
  link to pay included in entry confirmation email
• Check or Money Order
  by U.S. Bank Draft in U.S. Dollars, payable to: Mobius Awards, Ltd.
  713 South Pacific Coast Highway, Suite A, Redondo Beach, California 90277-4233 USA
• Bank Transfer
  Bank details will be emailed to the entrant after their entries have been finalized.
  An additional Bank Transfer Fee of US$35 will be applied for each bank transfer.