While at Hornall Anderson offices in Seattle, Wash., last week, Lee Gluckman spotted some older design Mobius Awards statuettes in the trophy cabinets. They were a reminder of how long Hornall Anderson’s creative work has been entered in the competition and also how often they have taken home trophies.
This year, the agency won Best of Show in Branded Identity for “Alaska Airlines Rebrand.” The new branding look for Alaska Airlines involves subtle changes to the livery of aircraft and print materials. It kept the iconic Eskimo face on the plane’s vertical tail section and increased the use of color. David Bates, whose father was director of advertising and marketing at the airline in the 1970’s, led the effort as Creative Director.