Package Design – Categories

Package Design – Categories

  1. Animal/Pet Products: Food, Pharmaceutical, Carriers, etc.
  2. Brand Launch
  3. Brand Re-launch
  4. Branded, Private Label Retailer (includes products as well as consumer packaging:
    bag, boxes, wrapping, etc.)
  5. Business/Commercial
  6. Entertainment & Recreation
  7. Fashion & Accessories
  8. Food & Beverages
  9. Gifts
  10. Health & Wellness Products: Pharmaceuticals, Devices, Surgical Supplies, etc.
  11. Home Goods
  12. Limited Edition, Exclusive, Special Event, Holiday
  13. Luxury Goods
  14. Personal Care & Fragrance
  15. Point-of-Sale/Ambient: Counter Packaging, Floor Displays and End of Aisle, etc.
  16. Technology Products: Consumer Electronics, Tablets, Assistive Technology, Cameras, Drones, etc.
  17. Miscellaneous (We will reclassify entries in to the appropriate category when possible.)
  18. Spec Work: Spec Work is professionally created packaging for personal use only (without an established relationship with a paid client). Entries are limited to: Work created especially for creative competitions or a personal portfolio.

Package Design – Craft/Technique Categories

  1. Art Direction
  2. Copywriting
  3. Graphic Design
  4. Illustration
  5. Label Design
  6. Logo (as used on the package)
  7. Photography
  8. Smart Packaging
  9. Typography
  10. Innovative Use of Packaging

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