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Package Design – Single Product Vs. Product Range

A Single Entry is:

  • 1 (one) package
  • A product that is one SKU/item number

A Product Range is:

  • 2 or more SKUS/item numbers within a product line or collection

Examples:

SINGLE ENTRY PRODUCT RANGE
Brand X Organic Shampoo – Citrus Brand X Organic Hair Care Line includes Shampoo (Citrus, Lavender, etc.) Conditioner (Citrus, Lavender), Hair Gel, Hairspray, etc.
David’s Gourmet Sugarless Gum – Peppermint David’s Gourmet Sugarless Gum – Peppermint, Cinnamon, Wintergreen, etc.
Franklin Beer – Pale Ale – single can or bottle Franklin Beer Pale Ale multi-packs, six-pack, 12 pack, 24 pack, etc.

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