January 2008
Certificate winner in New Media-Virals
The TRUE Agency of Los Angeles “lost” 20,000 Nissan Altima keys in six U.S. cities with directions: “If found, do not return. . . .” and the message that the Altima’s Intelligent Key with pushbutton ignition made keys obsolete. Information on a mock gas card attached to the keys directed finders to the website for information and the opportunity for a $15 gas card or a subscription to Vibe magazine. The campaign received 76 percent participation
Founded in 1967 to recognize outstanding Business, Television, Documentary, Educational, Entertainment, Industrial, Informational and Student productions. A sister competition of Mobius Awards. Deadline for entries is March 1.
www.filmfestawards.com.