January 2008
Consumption Awareness
Saatchi & Saatchi won a First Place in Outdoor-Environmental Issues for client World Wildlife Fund. The company dressed simple paper towel dispensers with a map of South America, using green foil to simulate the paper level inside so consumers could make the connection between paper usage and the loss of resources.
Founded in 1967 to recognize outstanding Business, Television, Documentary, Educational, Entertainment, Industrial, Informational and Student productions. A sister competition of Mobius Awards. Deadline for entries is March 1.
www.filmfestawards.com.