GERMAN AD AGENCIES WIN 5 MOBIUS BEST OF SHOW AWARDS
Other winners come from U.S., Japan, Netherlands
LOS ANGELES, CALIF., USA – From a hand-stamped book to the fictional recycling of humans, winners of Best of Show in the international 2008 Mobius Awards pulled out all the stops to capture their audiences’ attention.
German advertising companies did it best. They captured five of nine Best of Show Awards, winning in Television, Print, Brochure/Books, Direct and Package Design. Creatives from the U.S., Japan and The Netherlands were recognized in Mixed Media, New Media, Outdoor and Online.
Leading the German winners was Kolle Rebbe Werbeagentur GmbH, Hamburg, which won Best of Show awards in Brochure/Books for an in-house project “Death Messengers,” and in Package Design for “Oil” for Anthony Hammond’s The Mini-Garage Winery.
“Death Messengers,” the retelling of the Brothers Grimm fairy tale, “Death’s Messenger,” uses old materials from the field of printing. Each letter of the story was stamped individually and nothing was reproduced by computer. The book was exhibited and distributed by Brüder Grimm-Gesellschaft e.V.
Kolle Rebbe’s innovative packaging for Anthony Hammond’s The Mini-Garage Winery, which produces delicatessen foods such as chili, garlic and truffle oils in a former tractor repair shop, features luxury oil canisters with names like Radical, Turbo and Ultra.
Jung von Matt AG/Berlin won in Television for its “Mindmovie” Campaign for NBC Universal/13th Street action and suspense channel, which teased viewers by revealing only beginnings or endings of stories.
“Siemens IC5 Recipe Cards” by Scholz & Friends Hamburg GmbH, tops in Print, combined appliance handling information with recipes. Ogilvy Frankfurt’s Best of Show in Direct, “Sculptures Begging for Historical Buildings,” aided the German Foundation for Monument Protection fundraising campaign.
In the U.S., DDB Chicago in Illinois, excelled in Mixed Media Campaigns for its “Mythic Creatures” promotion for Chicago’s Field Museum. DDB Los Angeles, Venice, Calif., was chosen in New Media for “Enemy Territory QUAKE Wars: Stroyent” Campaign, which promoted the game by featuring human goo as a diet supplement and featuring a bunch of aliens acting like children chasing after an ice cream truck that served the goo.
McCann World Group (ENJIN Inc./ McCANN ERICKSON Japan Inc.), Tokyo, won Best of Show in Outdoor for “Wall Bed” developed for ANA Crowne Plaza Hotel. Displays were set up on special walls at Ginza Sony Building and Otemachi Sankei Building in Metro Square.
Euro RSCG 4D Amsterdam won in Online for “Une Declaration Nommee Desir/The Coffee Named Desire,” a 2008 Valentine’s Day promotion for Kraft Foods’ Carte Noire Coffee.
All Best of Show winners also were recognized with First Place Mobius Statuettes.
Mobius Awards, an international advertising competition in its 38th year, drew entrants from 33 countries. Winners represented 20 countries. The competition awarded 105 First Place Mobius Statuettes, 114 Second Place Certificates and four Student Certificates in addition to the Best of Show Awards.