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Mobius Awards Best of Show in advertising recognizes agencies from U.S., Germany, U.K., Australia and The Netherlands

Mobius Advertising Awards selects Best of Show winners

LOS ANGELES, CALIF. The Mobius Awards international advertising competition has selected 11 Best of Show winners. Four are from the U.S., three from Germany, two from the United Kingdom, one from Australia and one from The Netherlands.

bpg, Los Angeles, won in Cinema/In-Flight for “The Train.” The entry was done for and depicts the struggle against time as a man runs to catch his receding train.

DDB Chicago, Chicago, won in Mixed Media Campaigns for “See More in the Dark.” It included glow-in-the-dark inks, backlit projections and other creative techniques to promote the Chicago Film Festival as an opportunity to see the world differently.

Sapient Interactive, Miami, took its award in Online for “Happiness Factory 3,” a digital campaign for Coca-Cola. The campaign included HF3 MSN Messenger games and required a large team of creatives, including animators and 3-D specialists. The entry included downloads for ringtones, chat icons and wallpapers.

Casanova Pendrill, New York, captured Best in Outdoor with “Dirty Water,” done for the UNICEF Tap Project. The display consisted of a soft drink machine converted to distribute bottles of water labeled with the names of diseases common in countries where clean water is limited. Bottles were named “Cholera,” “Malaria,” “Typhoid.” The project resulted in a stream of donations that still is underway.

In Germany, Kolle Rebbe, Hamburg, won Best of Show Award in Package Design for “Powerfuel,” done for The Deli Garage. “Powerfuel” captured the essence of three flavors of vodka in distinctive metal flasks in its Mini-Garage series.

HEIMAT, Berlin, won for “The House of Imagination” Campaign in Point of Purchase. The entry was done for Hornbach Home Improvement Superstores and created a 30 percent increase in sales after release. The House, an empty apartment building, was recreated by 12 international artists and drew 18,000 people to the event and exhibition. After the event, the campaign continued in the streets with billboards and Super posters.

Heye, Group GmbH, Unterhaching, scored Best of Show in Print with McDonald’s “24/7.” The entry stressed the company’s continuous presence in the fast food markets.

In the United Kingdom, Elmwood, Leeds, won in Direct for “Toast.” The entry was done for The Breakfast Club opening of a new restaurant in London and depicted the announcement as a piece of toast.

The Partners, London, won Best in Brochure/Book for “The Art of Collaboration.” The client was The Creative Circle.

Australia’s winner was Zoom Film & Television, Brisbane, which won in Television for “Come Play.” The work captured the journey of a soccer ball from vineyard to beach to highway to city in a nation where everyone plays. It was done for Football Federation Australia as part of an effort to bring the FIFA World Cup to Australia.

Winning Best of Show in New Media was Amsterdam Worldwide, Amsterdam, for “ASICS SportStyle Left Right Blogger Outreach.” The entry used influential bloggers in their 20s and 30s to encourage their followers to locate and match missing halves of 10 1980’s icons. The work was done for ASICS to help celebrate a new collection of the ‘80’s-inspired footwear.

The overall competition recognized competitors with 93 First Place Mobius statuettes, 105 Second Place Certificates for Outstanding Creativity, and 13 Student Awards. Twenty-nine countries participated and 20 produced winners in the 39th annual awards competition.

The Mobius Awards