Aussies win 11 awards in 2013 competition
LOS ANGELES, CALIF., USA –Australian entrants captured 11 awards and a Best of Show in the 2013 International Mobius Awards competition.
Droga5 Sydney captured a First Place Mobius Award and Best of Show-Direct for "Stories for Every Journey," in Direct. The work was done for Qantas.
Leo Burnett Melbourne won First Place statuettes for "Volunteer to Promote Volunteering" in Public/Media Relations, Direct-Physical Mail, and Direct-Other, as well as a Second Place Certificate for Outstanding Creativity in Integrated Campaigns. The promotions were for SEEK, a job search website.
Havas Worldwide Australia, North Sydney, earned Certificates for "Durexperiments Fundawear" in New Media: Personal Care Products; "Fair Go Bro" in Direct: Consumer Electronics; and "The World's Most Powerful Arm" in New Media: Charitable/Non-Profit. The clients were Reckitt Benckiser, Virgin Mobile Australia and Save Our Sons & Duchenne Foundation.
Belgiovane Williams Mackay, Ultimo, New South Wales, earned Second Place Certificates for Outstanding Creativity for "Into The Woods" in Cinema/In-flight, done for John West, Sydney, and "Selleys 'Handyman House'" in Online: Web Flash, done for Selleys, Sydney.
Mercer Bell, Sydney, took a Second Place Certificate for "Fists of Fusian” in Branded Content: Entertainment. The advertiser was Nestle Sydney.
Elmwood Melbourne, for "Two Men" in Package Design.
The overall competition recognized competitors with 45 First Place Mobius Award Golden Statuettes, 55 Second Place Certificates for Outstanding Creativity and two Student Certificates. This 43nd annual competition drew participating entries from fifteen countries.