Mobius Award winners hail from 17 countries
Student work gets high praise
Entrants from 17 countries captured 42 First Place Mobius Golden Statuettes, 43 Certificates for Outstanding Creativity, two Spec Advertising Certificates and four Student Awards in the 2015 Mobius Awards competition.
U.S. entrants took 22 awards, including nine first places. Turner Duckworth, San Francisco, won three First Place awards and three Certificates. SapientNitro, Miami, received two First Place awards and five Certificates. Other winners in the U.S. were Energy BBDO, Chicago, two First Places; Havas Worldwide Chicago, one First and one Certificate; DKNY, New York, one First. Receiving Certificates were CF Napa, Napa, Calif.; Disney Yellow Shoes, Celebration, Fla.; Jack Morton Worldwide and Jones Knowles Ritchie, both of New York.
Entrants from the United Kingdom took home 17 awards as did those from France. The UK winners were Here Design, London, two Mobius Statuettes and one Certificate; Webb deVlam, London, two Mobius Statuettes. Havas Worldwide and Williams Murray Hamm, London, each received one Mobius Statuette and two Certificates. JDO Brand & Design, Kent, won a First Place; Elmwood, Leeds, received four Certificates, and WPA Pinfold Ltd., also Leeds, received one Certificate.
Quad Productions, Clichy, led the winners from France with four First Places. Other winners were BETC, Paris, three Firsts and three Certificates; Havas Paris, two Firsts and one Certificate; Rosapark, Paris, two Firsts, and Les Gaulois, Puteaux, one First Place and one Certificate.
The Australian agency winners included Leo Burnett Melbourne, which won two Mobius Statuettes, one Certificate for Outstanding Creativity and two Spec Certificates. showpony, Adelaide, received one First, and Alt.vfx, Fortitude Valley, and VML Australia, Sydney, received one Certificate each.
Nine awards went to agencies from Germany with two Mobius Statuettes and two Certificates going to Leo Burnett Frankfurt. Heimat Werbeagentur GmbH, Berlin, received a First and a Certificate as did thjnk ag, Hamburg. Havas Worldwide Duesseldorf GmbH received a Certificate.
China and Singapore took four awards, with First Place awards going to Shenzhen Yuto packaging technology Co. Ltd., Shenzhen, and Saatchi & Saatchi, Singapore. OMD China, Shanghai, received two Certificates.
McCann Health, Johannesburg, won a First Place and a Certificate. Winning single Mobius Statuettes were: Demner Merlicek & Bergmann, Vienna, Austria; Zulu Alpha Kilo, Toronto, and Casta Diva Group, Milan.
Winning single Certificates were DARWIN BBDO, Diegem, Belgium; Havas Worldwide Portugal, Lisboa; Havas Worldwide Tunisia, Tunis, and Havas Worldwide Istanbul.
Students made a strong showing in the competition with three graduates of Miami Art Schools, in California, New York and India, and a graduate from RMIT University in Australia winning high praise from judges. The school projects ranged from development of an app that helps visually-impaired persons navigate subways to a rebuild of Minecraft that encouraged relief efforts after the 2015 earthquake in Nepal.
Eugene Gao, a native of Singapore and a graduate of Miami Ad School, San Francisco, won for "Lantern," an application that uses Bluetooth and smartphones to help visually impaired people navigate subway stations. The project, done for a mobile advertising class, was called a "great marriage between technology and application." Gao is now a New York-based freelance creative.
Soham Chatterjee, a graduate of Miami Ad School New York, and currently a copywriter with Leo Burnett, Chicago, won for "NFL International Tackle the Spectacle," designed to promote NFL 2015 matchups in London with displays in subway and train entrances on how American football is played. "Great execution using the subway doors as a metaphor for being in the game," wrote one judge. Art director on the project was Joaquin Alvarez Limon, a mechanical engineer-ad creative who is now with Saatchi & Saatchi in New York.
Rati Ghosh, Miami Ad School, Mumbai, was art director for "Minecraft Rebuild," done for the copywriting and art direction portfolio programs at the school and deemed "compelling" and "a brilliant idea" by judges. Ghosh is currently a creative intern at BBH New York. Dhanush Paramesh, a copywriter on the project, is a creative intern at Ogilvy & Mather in New York.
The RMIT project featured three young creatives -- Jack Elliott, James Bennett and Lochie Newham – who created "The Trojan Award," a fake award they promoted to agencies to get the agencies to look at their resumes. Elliott is now a junior copywriter at J. Walter Thompson Worldwide, Melbourne, where Newham is junior art director. Bennett is brand detective at Cummins & Partners, Melbourne. Best judge's comment on this project was: "I'd hire these guys."
Certificate winner from Williams Murray Hamm, London, done for Prismologie International
"Ving Rhames I Am ADT Demo," Mobius winner by SapientNitro, Miami, for ADT
First Place "Unicorns" from BETC, Paris, for CANAL+ explains why unicorns are no more
First Place Package Design by Leo Burnett, Frankfurt, for Oh!Saft by Mymuesli