US creatives take 22 awards in 2015 Mobius competition
LOS ANGELES, CALIF., USA –United States creative agencies won 22 awards, including seven to SapientNitro, Miami, and a Best of Show in Integrated Campaigns to Energy BBDO, Chicago, in the 2015 International Mobius Awards competition.
SapientNitro received First Place Mobius statuettes for "Philips Digital Imaging" in Digital Online: Websites, Microsites, done for Philips Healthcare, Andover, Mass., and for "Ving Rhames I AM ADT Demo" in Digital Online-Online Ads, done for ADT, Boca Raton. The agency won Second Place Certificates for "The Frye Company (New York) Website Redesign" and "Re-launch of MarcJacobs.com" in Digital Online: Websites, Microsites, for Marc Jacobs International, New York. Certificates also were received for "Sapient Nitro@Cannes Lions" in Brand Identity: Brand Experience, "Surf Pegasus Resorts App" in Digital Mobile: Tablets, done for Pegasus Lodges and Resorts, San Francisco, and "Lufthansa Apple Watch App" in Digital Mobile: Apps for Lufthansa, Frankfurt.
Energy BBDO’s Integrated Campaign win was for "Bud Light Coin" Integrated Campaign. "Bud Light Coin" also received a First Place in Branded Content/Entertainment. The client was AB InBev, St. Louis.
DKNY, New York, captured a First Place Award and a Best of Show nomination for "DKNY Visual Identity" in Brand Identity-360 Brand Design. The design studio was Commission Studio, London.
Turner Duckworth, San Francisco, captured a Best of Show nomination and a First Place golden statuette for "Harvest Chewee Packaging Redesign" in Package Redesign, for client Hale Foods, Gwynedd, United Kingdom. The agency also won First Place for "KETTLE Vegetable and Sweet Potato Chips" in Package Design for Kettle Foods, Norfolk, UK, and "Coca-Cola Contour 100 Posters and Card" in Brand Identity-Promotional Product, done for The Coca-Cola Co., Atlanta. The agency received Second Place Certificates for Outstanding Creativity for "Brawny Packaging Redesign and Visual Identity" for Georgia Pacific, Atlanta, and "Miller Lite Visual Identity" in Package Redesign, for MillerCoors, Chicago, and for "SKYY Vodka and SKYY Infusions Bottle" in Package Design, for client Gruppo Campari, San Francisco.
Havas Worldwide Chicago, Chicago, earned a Mobius golden statuette for "El Streaker" Integrated Campaign for DishLATINO, Denver, and a Second Place Certificate for "Endless Table" in Social Media Marketing, for client Reynolds Consumer Products, Hoffman Estates, Ill.
Certificates were received by:
- CF Nap Brand Design, Napa, Calif., for Rittman Orchards, Doylestown, Ohio, in Package Design;
- Disney Yellow Shoes, Celebration, Fla., for "Disney Parks-Show Your Disney Side" in Integrated Campaign;
- Jack Morton Worldwide, New York, for "My IT Empire" in Digital Online-Websites, Microsites, done for Eaton Corp., Cleveland, Ohio;
- Jones Knowles Ritchie, New York, for Budweiser Liberty Edition in Package Design, done for Anheuser-Busch InBev, New York.
In the 45th annual competition, entrants from 17 countries were selected for 42 First Place Mobius Award Golden Statuettes, 43 Second Place Certificates for Outstanding Creativity, two Spec Advertising Certificates and four Student Awards.