COMPETITION CLOSED  |  MEET THE JUDGES

Student Competition – Media Types

SZ: BRAND IDENTITY
Brand Identity entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.

360° Brand Design
Brand Experience (includes Trade Show booths, etc.)
Brand Film
Logo only
Promotional Product (giveaways, product samples, gift with purchase, etc.)
Sound Branding (jingles, trademarks, idents, etc.)
All Other Brand Identity


SB: BRANDED CONTENT/ENTERTAINMENT
Branded Content / Entertainment entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.

Broadcast, Cable, Satellite Television
Film (theatrically released)
Online/Digital
Printed Content
User/Audience Generated Content
All Other Branded Content


SC: BROCHURE/BOOK
Brochure/Book entries (physical or digital/online) can be catalogs, annual reports, product brochures, etc.

Physical
Digital/Online


SY: COMMERCIALS / TVC
Broadcast, Cable, Satellite Television entries are commercials run on broadcast, cable, satellite television or video streaming services (Netflix, Hulu, Amazon Video, etc.).
Cinema / In-Flight entries are commercials run in theaters/cinema or on aircraft.
Online entries are commercials run on the internet.
All Other Platforms entries are commercials run on other platforms.

Broadcast, Cable, Satellite Television
Cinema/In-Flight
O
nline
All Other Platforms


SE: DIGITAL – Mobile
Digital – Mobile entries are advertising delivered electronically to mobile phones, tablets or other mobile devices.

Apps
Branded Games
Mobile Marketing
Mobile Phones
Tablets
All Other Mobile Devices


SF: DIGITAL – Online
Digital – Online entries are advertising delivered via the internet

Branded Games
Online Ads
(banners, pop-ups, etc.)
Online Video (interactive, social, etc.)
Viral Marketing
Websites, Microsites, etc.
All Other Digital Online 


SG: DIRECT
Advertising that elicits a direct response/call to action. Includes business-to-business and consumer.

Broadcast
Digital Direct
Email Marketing
Physical Mail
All Other Direct (holiday cards, product sample kits, client gifts, invitations, etc.) 


SH: GUERILLA / AMBUSH MARKETING
Guerilla / Ambush Marketing entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.

Guerilla/Ambush Marketing


SI: IMMERSIVE MEDIA MARKETING
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated elements to enhance an experience.

Augmented Reality (AR) Marketing
Virtual Reality (VR) Marketing – Desktop
Virtual Reality (VR) Marketing – Mobile  


SJ: INTEGRATED CAMPAIGN
Integrated Campaigns combine at least two (2) different media types to convey a company’s advertising/marketing/branding message.
Digital only Integrated Campaigns combine at least two (2) different digital media types to convey a company’s advertising/marketing/branding message.

Integrated Campaign
Integrated Campaign – Digital/Online Only 


SK: OUTDOOR / OUT-OF-HOME
Outdoor / Out-of-home entries are advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, Installations, etc.

Digital
Non-Digital
All other Outdoor


SQ: PACKAGE DESIGN & REDESIGN
Package Design entries demonstrate the art, science and technology of product packaging.

Package Design
Eco/Green/Sustainable Package Design
Package Redesign


SL: POINT-OF-PURCHASE (POP) / AMBIENT
POP entries are in-store point of sale retail advertising that includes, temporary, semi-permanent, permanent.

Counter/Cash wrap/Register/Checkout Displays|
Featured Displays
(bulk outs, end caps, aisles, shelf, etc.)
Interactive Kiosk/Display
Pop-Up Store
Product Demonstrations (video, live)
Signage (posters, banners, floor decals, shelf, etc.)
Vending Machine
Vendor Shop (leased/allotted space for a specific retailer/brand within a retail store)
Window Displays
All Other Point-of-Purchase  


SM: PRINT
Print advertising entries are advertising/branding printed and in periodicals (magazines, newspapers, journals, etc.)

Advertorials
Consumer Magazine
Newspaper
Magazine / Newspaper inserts (foldouts, etc.)
Trade Magazine (business-to-business publication)
All Other Print (includes indoor posters)


SO: PUBLIC / MEDIA RELATIONS
Public / Media Relations is communication that supports a beneficial relationship between a company (including non-profits) and its public.

Public / Media Relations


SR: RADIO/AUDIO Advertising
Radio/Audio advertising entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, infomercials, jingles, sound branding, etc.

Terrestrial (FM, AM)
Satellite
Online (Music Streaming Services, Podcasts, etc.)

 


SS: SOCIAL MEDIA Marketing
Social Media Marketing is creating & sharing content via social networking. Includes cross-channeling between social media.

Social Media Marketing

Pin It on Pinterest

Share This