Student Competition – Media Types
SZ: BRAND IDENTITY
Brand Identity entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.
360° Brand Design
Brand Experience (includes Trade Show booths, etc.)
Promotional Product (giveaways, product samples, gift with purchase, etc.)
Sound Branding (jingles, trademarks, idents, etc.)
All Other Brand Identity
SB: BRANDED CONTENT/ENTERTAINMENT
Branded Content / Entertainment entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.
Broadcast, Cable, Satellite Television
Film (theatrically released)
User/Audience Generated Content
All Other Branded Content
Brochure/Book entries (physical or digital/online) can be catalogs, annual reports, product brochures, etc.
SY: COMMERCIALS / TVC
Broadcast, Cable, Satellite Television entries are commercials run on broadcast, cable, satellite television or video streaming services (Netflix, Hulu, Amazon Video, etc.).
Cinema / In-Flight entries are commercials run in theaters/cinema or on aircraft.
Online entries are commercials run on the internet.
All Other Platforms entries are commercials run on other platforms.
Broadcast, Cable, Satellite Television
All Other Platforms
SE: DIGITAL – Mobile
Digital – Mobile entries are advertising delivered electronically to mobile phones, tablets or other mobile devices.
All Other Mobile Devices
SF: DIGITAL – Online
Digital – Online entries are advertising delivered via the internet
Online Ads (banners, pop-ups, etc.)
Online Video (interactive, social, etc.)
Websites, Microsites, etc.
All Other Digital Online
Advertising that elicits a direct response/call to action. Includes business-to-business and consumer.
All Other Direct (holiday cards, product sample kits, client gifts, invitations, etc.)
SH: GUERILLA / AMBUSH MARKETING
Guerilla / Ambush Marketing entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.
SI: IMMERSIVE MEDIA MARKETING
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated components to enhance an experience.
Augmented Reality (AR) Marketing
Virtual Reality (VR) Marketing – Desktop
Virtual Reality (VR) Marketing – Mobile
SJ: INTEGRATED CAMPAIGN
Integrated Campaigns combine at least two (2) different media types to convey a company’s advertising/marketing/branding message.
Digital only Integrated Campaigns combine at least two (2) different digital media types to convey a company’s advertising/marketing/branding message.
Integrated Campaign – Digital/Online Only
SK: OUTDOOR / OUT-OF-HOME
Outdoor / Out-of-home entries are advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, Installations, etc.
All other Outdoor
SQ: PACKAGE DESIGN & REDESIGN
Package Design entries demonstrate the art, science and technology of product packaging.
Eco/Green/Sustainable Package Design
SL: POINT-OF-PURCHASE (POP) / AMBIENT
POP entries are in-store point of sale retail advertising that includes, temporary, semi-permanent, permanent.
Counter/Cash wrap/Register/Checkout Displays
Featured Displays (bulk outs, end caps, aisles, shelf, etc.)
Product Demonstrations (video, live)
Signage (posters, banners, floor decals, shelf, etc.)
Vendor Shop (leased/allotted space for a specific retailer/brand within a retail store)
All Other Point-of-Purchase
Print advertising entries are advertising/branding printed and in periodicals (magazines, newspapers, journals, etc.)
Magazine / Newspaper inserts (foldouts, etc.)
Trade Magazine (business-to-business publication)
All Other Print (includes indoor posters)
SO: PUBLIC / MEDIA RELATIONS
Public / Media Relations is communication that supports a beneficial relationship between a company (including non-profits) and its public.
Public / Media Relations
SR: RADIO/AUDIO Advertising
Radio/Audio advertising entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, infomercials, jingles, sound branding, etc.
Terrestrial (FM, AM)
Online (Music Streaming Services, Podcasts, etc.)
SS: SOCIAL MEDIA Marketing
Social Media Marketing is creating & sharing content via social networking. Includes cross-channeling between social media.
Social Media Marketing