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Hira Mohibullah, the most awarded female Creative Director in Pakistan, has joined the Mobius Awards jury for 2017. Mobius Awards is an independent international advertising competition based in Los Angeles. It was founded in 1971. Mohibullah currently works at BBDO Pakistan as Creative Director on PepsiCo.

Mohibullah has won more than 50 international advertising awards in 2017 alone. These include Clios, Spikes Asia, Dubai Lynx, MENA Cristals, Ad Stars and Tambuli Awards. Her work made the shortlists at Effies and Cannes Lions for such note-worthy campaigns as #BeatMe for UN Women. The #BeatMe campaign featured an unconventional theme—women asking “to be beaten—but at things they are good at.” The campaign called for a stop of abuse of women worldwide.

In her seven-year advertising career, Mohibullah has worked at notable companies like Adcom Leo Burnett and Ogilvy & Mather and is also the proud recipient of multiple Marketing Excellence Awards for Coca-Cola, along with Best Show in Class Award for Coca-Cola Pakistan amongst 60 participating countries.

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