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Winners Spotlight

Rebranding Kept Icon
Hornall Anderson’s Alaska Airlines Rebrand Team: (Back row, from left) Damien Bertels, Katie Polenick, Bryan Condra, Laura Masters, Euan Fraser, David Bates, April Melchiode, Carly Schlenker, Rachel Sparrow; (Front row, from left) Jonas Land, Michael Brugman, Saxon Rawlings, Maureen Estep; (Team members absent from photo: Lauren DiRusso, Judy Dixon, Brandon Waterman, Rob Zwiebel, Bobby Biskupiak, and Danielle Marcuson

Hornall Anderson’s Alaska Airlines Rebrand Team: (Back row, from left) Damien Bertels, Katie Polenick, Bryan Condra, Laura Masters, Euan Fraser, David Bates, April Melchiode, Carly Schlenker, Rachel Sparrow; (Front row, from left) Jonas Land, Michael Brugman, Saxon Rawlings, Maureen Estep; (Team members absent from photo: Lauren DiRusso, Judy Dixon, Brandon Waterman, Rob Zwiebel, Bobby Biskupiak, and Danielle Marcuson

BRANDED IDENTITY
“Alaska Airlines Rebrand”
Hornall Anderson, Seattle, WA
Advertiser: Alaska Airlines

Hornall Anderson, Seattle, won Best of Show in Branded Identity for “Alaska Airlines Rebrand.” The new branding look for Alaska Airlines involves subtle changes to the livery of  aircraft and print materials. It kept the iconic Eskimo face on the plane’s vertical tail section and increased the use of color. David Bates, whose father was director of advertising and marketing at the airline in the 1970’s, led the effort as Creative Director.

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