Brand Identity: “McDonald’s – Visual Identity System”

2019 Brand Identity Best of Show WINNER

Entrant: Turner Duckworth: London, San Francisco, New York, San Francisco, CA / US https://turnerduckworth.com/
Advertiser: McDonald’s, Chicago, IL / USA
Design Studio: Turner Duckworth: London, San Francisco, New York, San Francisco, CA / USA
Global Chief Creative Officer: Sarah Moffat
Design Director: Tyler Brooks
Lead Designer: Hannah Steinberg
Designers: Loren Schott, Hollis Callas, Oliver Lo, Sydney Bradshaw
Typography: Dalton Maag
Special Credits:
Production Director: Craig Snelgrove
Production Artist: Jeff Ensslen
Implementation Director: Liisa Turan-Walters
Implementation Designer: Sara Scanlan
Account Directors: Wyeth Whiting, D’Arcy Danaher
Digital Hub Partner: Reach Creative

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