By Ron Lewis — Creatives of color are highly underrepresented in the ad industry, and in many other industries for that matter. Walter T Geer III and Ron Lewis hope to fix that with www.DiverseCreatives.com. Lewis is Vice President and Creative Director at McCann Health and Geer is Executive Creative Director, Experience Design at VMLY&R, New York. They have a combined 35-plus years industry experience, “being the only Black creative in the room, or the only Black person at work,” according to Adweek.com. Forbes also wrote about the project.
The website, www.DiverseCreatives.com, is a free, searchable database that allows recruiters/hiring managers to quickly find diverse creative talent, including college seniors for paid internships, and recent graduates for entry-level roles. More than 2,200 creatives have joined thus far. BIPOC Creatives, Black and Brown especially, are invited to join DiverseCreatives.com and help Walter and Ron move the ad industry conversation beyond “We can’t find creatives of color.” Please share this information with your network, including your colleges and alumni associations.
Let’s end the myth and start talking about the real issues.
Lewis is Vice President and Creative Director at McCann Health and a member of 2020 Mobius Jury. Geer is Executive Creative Director, Experience Design at VMLY&R.