Advertising – Categories
 

  1. Animal/Pet Products: Food, Pharmaceutical, Carriers, etc.
  2. Animal/Pet Services: Veterinary, Grooming, Board & Care, Training, etc.
  3. Apparel, Footwear & Accessories
  4. Automotive: Cars, Motorcycles, Trucks, Snowmobiles, etc.
  5. Beauty, Cosmetics & Fragrance NEW
  6. Branding: Identity/Image, Self-Promotion, etc.
  7. Business/Commercial Products & Services:
  8. Celebrity Endorsements
  9. Charitable/Non-Profit Organizations: Awareness Messages, Fundraising, Recruitment
  10. E-Commerce: Online Retail/Wholesale & Marketplaces, Services, etc.
  11. Eco-Friendly Advertising: Causes minimal or no harm to the environment
  12. Ecology: Ecological projects, services or programs
  13. Education: Online, Schools, Educational Institutions
  14. Entertainment Media Promotion: Movies, TV Programming, Books, Trailers & Promos, etc.
  15. Financial Services: Banks, Credit Unions, Credit Cards, Investment, Insurance, etc.
  16. Food, Beverages – Products
  17. Food, Beverages – Services: Grocery/Food Stores, Restaurants, Fast Food, Delivery Service
  18. Gifts: Flowers, Holiday, Special Occasion, etc. NEW
  19. Government/Political/Military: Campaign Messages, Awareness Messages, Recruitment
  20. Health, Wellness & Fitness Products NEW.
  21. Health, Wellness & Fitness Services NEW
  22. Healthcare Products: Pharmaceuticals, Devices, Surgical Supplies, etc.
  23. Healthcare Services: Hospitals, Insurance, Laboratory, Clinics, etc.
  24. Home Care & Maintenance Products: Building Materials, Cleaning Supplies, Tools, Yard Products
  25. Home Goods & Furnishings: UPDATED Furniture, Lamps, Decor, Linens, Rugs, Appliances, etc.
  26. Influencer Marketing NEW
  27. Lifestyle Products.
  28. Lifestyle Services
  29. Olympics/Paralympics
  30. Personal Care Products
  31. Personal Care Services
  32. Product/Brand Launch
  33. Product/Brand Re-launch
  34. Product Placement
  35. Public Relations: Publicity, Crisis & Issue Management, Corporate Responsibility
  36. Public Service Announcement: (PSA)
  37. Religion/Spirituality
  38. Retail Stores
  39. Services
  40. Sports & Recreation
  41. Technology Products: Consumer Electronics, Tablets, Cameras, etc.
  42. Tourism, Leisure & Travel
  43. Unique Use of Media: Avant-garde use of a medium
  44. Spec Work: Spec Work is professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio.
  45. Miscellaneous: We will reclassify entries in to the appropriate category when possible

Craft/Technique Categories

  1. 360° Video
  2. Animation, CGI, Motion Graphics
  3. Art Direction
  4. Cinematography
  5. Copywriting/Editorial
  6. Direction
  7. Editing
  8. Graphic Design
  9. Illustration
  10. Live or Real-Time Experience/Commercial
  11. Music (Adaptations or Original)
  12. Use of Music (Adaptations or Original) UPDATED
  13. Overall Production
  14. Photography
  15. Production Design
  16. Set Design
  17. Sound Design (Editing, Effects)
  18. Talent/Casting (Human, animal or other)
  19. Typography
  20. Use of Humor
  21. User Interface (UI)
  22. User Experience (UX)
  23. Visual Effects (VFX)

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