- Advocacy NEW
- Affirmation Messages: “feel good” messages that promote kindness, goodwill, empathy, etc. NEW
- Animal/Pet Products: Food, Pharmaceutical, Carriers, etc.
- Animal/Pet Services: Veterinary, Grooming, Board & Care, Training, etc.
- Apparel, Footwear & Accessories
- Automotive: Cars, Motorcycles, Trucks, Snowmobiles, etc.
- Beauty, Cosmetics & Fragrance
- Branding: Identity/Image, Self-Promotion, etc.
- Business/Commercial Products & Services
- Celebrity Endorsements
- Charitable/Non-Profit Organizations: Awareness Messages, Fundraising, Recruitment
- Children’s Products NEW
- Children’s Services NEW
- E-Commerce: Online Retail/Wholesale & Marketplaces, Virtual Reality, Services, etc. UPDATED
- Eco-Friendly & Sustainable Advertising: Causes minimal or no harm to the environment
- Ecology: Ecological projects, services or programs
- Education: Online, Schools, Educational Institutions, Fund Raising
- Entertainment Media Promotion: Movies, TV Programming, Books, Trailers & Promos, etc.
- Environmental Issues NEW
- Financial Services: Banks, Credit Unions, Credit Cards, Investment, Insurance, etc.
- Food, Beverages – Products
- Food, Beverages – Services: Grocery/Food Stores, Restaurants, Fast Food, Delivery Service
- Gifts: Flowers, Holiday, Special Occasion, etc.
- Government/Political/Military: Political Campaign Messages, Awareness Messages, Recruitment
- Health, Wellness & Fitness Products
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- Health, Wellness & Fitness Services
- Healthcare Products: Pharmaceuticals, Devices, Surgical Supplies, etc.
- Healthcare Services: Hospitals, Insurance, Laboratory, Clinics, etc.
- Home Care & Maintenance Products/DIY: Building Materials, Cleaning Supplies, Tools, Yard Products
- Home Goods & Furnishings: Furniture, Lamps, Decor, Linens, Rugs, Appliances, etc.
- Influencer Marketing
- Lifestyle Products
- Lifestyle Services
- Olympics/Paralympics Promotion
- Personal Care Products
- Personal Care Services
- Product/Brand Launch
- Product/Brand Re-launch
- Product Placement
- Public Health Issues NEW
- Public Relations: Publicity, Crisis & Issue Management, Corporate Responsibility
- Public Service Announcement: (PSA, Public Information Films)
- Religion/Spirituality
- Retail Stores
- Services
- Social Issues NEW
- Sports & Recreation
- Technology Products: Consumer Electronics, Tablets, Cameras, etc.
- Tourism, Leisure & Travel
- Unique Use of Media: Avant-garde use of a medium
- Spec Work: Spec Work is professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio.
- Miscellaneous: We will reclassify entries into the appropriate category when possible
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