Advertising – Categories

Entries may be entered in multiple Categories (including Craft/Production Techniques). The “Duplicate” function in the Entry Cart will allow entrants to copy an entry into additional categories. Additional entry fees will be applied for each additional category.

  1. Advocacy NEW
  2. Affirmation Messages: “feel good” messages that promote kindness, goodwill, empathy, etc. NEW
  3. Animal/Pet Products: Food, Pharmaceutical, Carriers, etc.
  4. Animal/Pet Services: Veterinary, Grooming, Board & Care, Training, etc.
  5. Apparel, Footwear & Accessories
  6. Automotive: Cars, Motorcycles, Trucks, Snowmobiles, etc.
  7. Beauty, Cosmetics & Fragrance
  8. Branding: Identity/Image, Self-Promotion, etc.
  9. Business/Commercial Products & Services
  10. Celebrity Endorsements
  11. Charitable/Non-Profit Organizations: Awareness Messages, Fundraising, Recruitment
  12. Children’s Products NEW
  13. Children’s Services NEW
  14. E-Commerce: Online Retail/Wholesale & Marketplaces, Virtual Reality, Services, etc. UPDATED
  15. Eco-Friendly & Sustainable Advertising: Causes minimal or no harm to the environment
  16. Ecology: Ecological projects, services or programs
  17. Education: Online, Schools, Educational Institutions, Fund Raising
  18. Entertainment Media Promotion: Movies, TV Programming, Books, Trailers & Promos, etc.
  19. Environmental Issues NEW
  20. Financial Services: Banks, Credit Unions, Credit Cards, Investment, Insurance, etc.
  21. Food, Beverages – Products
  22. Food, Beverages – Services: Grocery/Food Stores, Restaurants, Fast Food, Delivery Service
  23. Gifts: Flowers, Holiday, Special Occasion, etc.
  24. Government/Political/Military: Political Campaign Messages, Awareness Messages, Recruitment
  25. Health, Wellness & Fitness Products
  1. Health, Wellness & Fitness Services
  2. Healthcare Products: Pharmaceuticals, Devices, Surgical Supplies, etc.
  3. Healthcare Services: Hospitals, Insurance, Laboratory, Clinics, etc.
  4. Home Care & Maintenance Products/DIY: Building Materials, Cleaning Supplies, Tools, Yard Products
  5. Home Goods & Furnishings: Furniture, Lamps, Decor, Linens, Rugs, Appliances, etc.
  6. Influencer Marketing
  7. Lifestyle Products
  8. Lifestyle Services
  9. Olympics/Paralympics Promotion
  10. Personal Care Products
  11. Personal Care Services
  12. Product/Brand Launch
  13. Product/Brand Re-launch
  14. Product Placement
  15. Public Health Issues NEW
  16. Public Relations: Publicity, Crisis & Issue Management, Corporate Responsibility
  17. Public Service Announcement: (PSA, Public Information Films)
  18. Religion/Spirituality
  19. Retail Stores
  20. Services
  21. Social Issues NEW
  22. Sports & Recreation
  23. Technology Products: Consumer Electronics, Tablets, Cameras, etc.
  24. Tourism, Leisure & Travel
  25. Unique Use of Media: Avant-garde use of a medium
  26. Spec Work: Spec Work is professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio.
  27. Miscellaneous: We will reclassify entries into the appropriate category when possible

Craft/Technique Categories

  1. 360° Video
  2. Animation, CGI, Motion Graphics
  3. Art Direction
  4. Cinematography
  5. Copywriting/Editorial
  6. Direction
  7. Editing
  8. Graphic Design
  9. Illustration
  10. Live or Real-Time Experience/Commercial
  11. Music (Adaptations or Original)
  12. Use of Music (Adaptations or Original)
  13. Overall Production
  1. Photography
  2. Production Design
  3. Set Design
  4. Sound Design (Editing, Effects)
  5. Talent/Casting (Human, animal or other)
  6. Typography
  7. Use of Humor
  8. User Interface (UI)
  9. User Experience (UX)
  10. Visual Effects (VFX)

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