Advertising – Entry Types
Entries may be entered in more than one Entry Type (except Spec Work). A new entry must be created for each entry type. Additional entry fees will be applied.
Entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.
LE: 360° Brand Design
LX: Brand Experience (includes Trade Show booths/exhibits, etc.)
LC: Brand Film/Video
LO: Logo only
LP: Promotional Product (giveaways, product samples, gift with purchase, etc.)
LS: Sound Branding (jingles, trademarks, idents, etc.)
OB: All Other Brand Identity
BRANDED CONTENT/ENTERTAINMENT UPDATED
Entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.
BC: Broadcast, Cable, Streaming, Satellite Television
BF: Film/Video (internet, social media, cinema, etc.) UPDATED
BP: Printed Content
BU: User/Audience Generated Content (Interactive)
BX: All Other Branded Content
Can be print or online magazines, catalogs, annual reports, product brochures, etc.
Entries are commercials run on broadcast, cable, satellite television or video streaming services, internet, theaters/cinema, and in-flight
T: Broadcast, Cable, Streaming, Satellite Television
TX: All Other Platforms
DIGITAL – Mobile
Advertising delivered to mobile phones, tablets or other mobile devices.
NM: Mobile Marketing
DD: All Other Digital Mobile
DIGITAL – Online
Advertising delivered via the internet.
OL: Online Ads (banners, pop-ups, etc.)
DV: Online Video (interactive, social, apps, etc.)
NV: Viral Marketing
WF: Websites (microsites, landing pages, blogs, etc.)
ON: All Other Digital Online
Advertising that elicits a direct response and/or call to action. Includes business-to-business and consumer. (B2B, B2C)
EM: Digital Direct
DE: Email Marketing
DM: Physical Mail (postcards, flyers, brochures, etc.)
OD: All Other Direct (holiday cards, product sample kits, client gifts, invitations, etc.)
Entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.
GN: Guerilla/Ambush Marketing
IMMERSIVE MEDIA MARKETING UPDATED
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated components to enhance an experience.
AR: Augmented Reality (AR) Marketing
VR: Virtual Reality (VR) Marketing
RM: Extended Reality NEW
RX: Mixed Reality NEW
Entries combine at least two (2) different entry types to convey a company’s advertising/marketing/branding message.
Digital Only Integrated Campaigns combine at least two (2) different digital entry types to convey a company’s advertising/marketing/branding message.
MX: Integrated Campaign
DX: Integrated Campaign – Digital/Online Only
LIFESTYLE CONTENT MARKETING
Advertising/Marketing of a brand, product or service that embodies the interest, attitudes, and opinions of a group or a culture
LM: Lifestyle Content Marketing
Advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, etc.
OT: All Other Outdoor
POINT-OF-PURCHASE (POP) / AMBIENT
In-store point of sale retail advertising; includes temporary, semi-permanent, permanent.
PC: Counter/Cash wrap/Register/Checkout Displays
PI: Featured Displays (bulk outs, end caps, aisles, shelf, etc.)
PK: Interactive Kiosk/Display
PU: Pop-Up Shop/Store
SD: Product Demonstrations (digital, live)
PQ: Signage – Digital & Non-Digital (posters, banners, floor decals, shelf, etc.)
PV: Vending Machine
PP: Vendor Shop (leased/allotted space for a specific retailer/brand within a retail store)
PW: Window Displays
PO: All Other Point-of-Purchase/Ambient
Advertising/branding printed in periodicals (magazines, newspapers, etc.) Actual publications, brochures or books should be entered in Brochure/Books
CP: Print – Business-to-Business (B2B)
NP: Print – Business-to-Consumer (B2C)
MN: Print – Inserts (foldouts, product samples, supplemental, etc.)
OP: All Other Print (includes indoor posters)
Communication that supports a beneficial relationship between a company (or non-profit) and its public.
MR: Public/Media Relations
Entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, podcasts, infomercials, jingles, sound branding, etc.
SOCIAL MEDIA Marketing & Promotion UPDATED
Creating & sharing content via social networking. Includes cross-channeling between social media.
SN: Facebook NEW
TW: Instagram NEW
LN: LinkedIn NEW
CH: Snapchat NEW
TK: TikTok NEW
TW: Twitter NEW
YT: YouTube NEW
XX: All Other Social Media NEW
Professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio. Spec Work is only accepted in Category 150
XA: Spec Work – Professional