Cannabis Advertising – Categories
 

  1. Animal/Pet Products & Services
  2. Apparel, Footwear & Accessories: Hemp & Cannabis based products
  3. Beauty, Cosmetics & Fragrance
  4. Branding: Identity/Image, Self-Promotion, etc.
  5. Business-to-Business (B2B) Products: Equipment, Seed, Hemp, etc.
  6. Business-to-Business (B2B) Services: Labs, Distribution, Web Design, Security, etc.
  7. Celebrity Endorsements
  8. Charitable/Non-Profit Organizations: Awareness Messages, Fundraising
  9. Dispensaries/Retail Stores
  10. E-Commerce: Online Retail/Wholesale & Marketplaces, Services, etc.
  11. Eco-Friendly Advertising: Causes minimal or no harm to the environment
  12. Ecology: Ecological projects, services or programs
  13. Education: Online, Certification, Schools, Educational Institutions
  14. Entertainment Media Promotion: Movies, TV Programming, Books, Trailers & Promos
  15. Financial Services: Investments, Banking, Accounting, Point-of-Sale systems, Insurance, etc.
  16. Food, Beverages – Products
  17. Food, Beverages – Services
  18. Gear & Accessories: Pipes, Bongs, Vaporizers, Grinders, Cartridges, Storage, etc.
  19. Gifts: Holiday, Special Occasion, etc.
  20. Government/Political: Campaign Messages, Awareness Messages, Fundraising
  21. Health & Wellness Products: Flower, Pre-Roll, Concentrate/Extract, Topicals, Tinctures, Medical, etc.
  22. Health & Wellness Services: Self-Care, Spas, Medical, etc.
  23. Home Care & Maintenance Products: Building Materials, Cleaning Supplies, etc.
  24. Home Goods & Furnishings: Decor, Furnishings, Linens, Appliances, etc.
  25. Influencer Marketing
  26. Lifestyle Products
  27. Lifestyle Services
  28. Personal Care
  29. Product/Brand Launch
  30. Product/Brand Re-launch
  31. Product Placement
  32. Public Relations: Publicity, Crisis & Issue Management, Corporate Responsibility, etc.
  33. Public Service Announcement: (PSA)
  34. Services – Business-to-Consumer: Delivery, etc.
  35. Sports, Fitness & Recreation
  36. Technology Products
  37. Tourism, Leisure & Travel
  38. Unique Use of Media: Avant-garde use of a medium
  39. Spec Work: Spec Work is professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio.
  40. Miscellaneous: We will reclassify entries into the appropriate category when possible

 

Craft/Technique Categories

 

  1. 360° Video
  2. Animation, CGI, Motion Graphics
  3. Art Direction
  4. Cinematography
  5. Copywriting/Editorial
  6. Direction
  7. Editing
  8. Graphic Design
  9. Illustration
  10. Live or Real-Time Experience/Commercial
  11. Music (Adaptations or Original)
  12. Use of Music (Adaptations or Original)
  13. Overall Production
  14. Photography
  15. Production Design
  16. Set Design
  17. Sound Design (Editing, Effects)
  18. Talent/Casting (Human, Animal or Other)
  19. Typography
  20. Use of Humor
  21. User Experience (UX)
  22. User Interface (UI)
  23. Visual Effects (VFX)

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