Cannabis Advertising – Entry Types
 

BRAND IDENTITY
Entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.

  • 360° Brand Design
  • Brand Experience (includes Trade Show booths, etc.)
  • Brand Film/Video
  • Dispensary/Retail Store Design (floor plan, interior design, fixtures)
  • Logo only
  • Promotional Product (giveaways, product samples, gift with purchase, etc.)
  • Sound Branding (jingles, trademarks, idents, etc.)
  • All Other Brand Identity

 

BRANDED CONTENT/ENTERTAINMENT
Entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.

  • Broadcast, Cable, Streaming, Satellite Television
  • Film (theatrically released)
  • Online/Digital
  • Printed Content
  • User/Audience Generated Content
  • All Other Branded Content

 

BROCHURE/BOOK
Can be print or online magazines, catalogs, annual reports, product brochures, etc.

  • Physical
  • Digital/Online

 

COMMERCIALS/TVC
Entries are commercials run on broadcast, cable, satellite television, video streaming services, and internet.
Online entries are commercials run on the internet.

  • Broadcast, Cable, Satellite Television, Streaming
  • Online
  • All Other Platforms

 

DIGITAL – Mobile
Entries are advertising delivered digitally to mobile phones, tablets or other mobile devices.

  • Apps
  • Mobile Marketing
  • All Other Digital Mobile

 

DIGITAL – Online
Entries are advertising delivered via the internet.

  • Online Ads (banners, pop-ups, etc.)
  • Online Video (interactive, social, etc.)
  • Viral Marketing
  • Websites (microsites, landing pages, blogs, etc.)
  • All Other Digital Online

 

DIRECT
Advertising that elicits a direct response and/or call to action. Includes business-to-business and consumer.

  • Broadcast
  • Digital Direct
  • Email Marketing
  • Physical Mail (postcards, flyers, etc.)
  • All Other Direct (product sample kits, client gifts, invitations, etc.)

 

GUERILLA/AMBUSH MARKETING
Entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.

  • Guerilla/Ambush Marketing

 

IMMERSIVE MEDIA MARKETING
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated components to enhance an experience.

  • Augmented Reality (AR) Marketing
  • Virtual Reality (VR) Marketing – Desktop
  • Virtual Reality (VR) Marketing – Mobile

 

INTEGRATED CAMPAIGN
Entries combine at least two (2) different entry types to convey a company’s advertising/marketing/branding message.
Digital Only Integrated Campaigns combine at least two (2) different digital entry types to convey a company’s advertising/marketing/branding message.

  • Integrated Campaign
  • Integrated Campaign – Digital/Online Only

 

LIFESTYLE CONTENT MARKETING
Advertising/Marketing of a product or service that embodies the interest, attitudes, and opinions of a group or a culture

  • Lifestyle Content Marketing

 

OUTDOOR/OUT-OF-HOME
Entries are advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, Installations, etc.

  • Digital
  • Non-Digital
  • All Other Outdoor

 

POINT-OF-PURCHASE (POP) / AMBIENT
Entries are in-store point of sale dispensary/retail advertising; includes temporary, semi-permanent, permanent.

  • Counter/Cash wrap/Register/Checkout Displays
  • Dispensary/Retail Store Design
  • Featured Displays (end caps, aisles, shelf, etc.)
  • Interactive Kiosk/Display
  • Pop-Up Shop/Store
  • Product Demonstrations (digital, live)
  • Signage (digital, print)
  • Vendor Shop (leased/allotted space for a specific retailer/brand within a retail store/dispensary, etc.)
  • Window Displays
  • All Other Point-of-Purchase/Ambient

 

PRINT
Advertising/branding printed in periodicals (magazines, newspapers, journals, etc.). Actual publications, brochures or books should be entered in Brochure/Books

  • Print – Business-to-Business (B2B)
  • Print – Business-to-Consumer (B2C)
  • Print – Inserts (foldouts, product samples, supplemental, etc.)
  • All Other Print (includes indoor posters)

 

PUBLIC/MEDIA RELATIONS
Communication that supports a beneficial relationship between a company (or non-profit) and its public.

  • Public/Media Relations

 

RADIO/AUDIO Advertising
Entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, podcasts, infomercials, jingles, sound branding, etc.

  • Terrestrial
  • Satellite
  • Online

 

SOCIAL MEDIA Marketing
Creating & sharing content via social networking. Includes cross-channeling between social media.

  • Social Media Marketing

 

SPEC WORK
Professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio. (Spec work is only accepted in Category 338)

  • Spec Work – Professional

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