- Advocacy NEW
- Affirmation Messages: “feel good” messages that promote kindness, goodwill, empathy, etc. NEW
- Animal/Pet Products & Services
- Apparel, Footwear & Accessories: Hemp & Cannabis based products
- Beauty, Cosmetics & Fragrance
- Branding: Identity/Image, Self-Promotion, etc.
- Business-to-Business (B2B) Products: Equipment, Seed, Hemp, etc.
- Business-to-Business (B2B) Services: Labs, Distribution, Web Design, Security, etc.
- Celebrity Endorsements
- Charitable/Non-Profit Organizations: Awareness Messages, Fundraising
- Dispensaries/Retail Stores
- E-Commerce: Online Retail/Wholesale & Marketplaces, Virtual Realty, Services, etc.
- Eco-Friendly & Sustainable Advertising: Causes minimal or no harm to the environment
- Ecology: Ecological projects, services or programs
- Education: Online, Certification, Schools, Educational Institutions
- Entertainment Media Promotion: Movies, TV Programming, Books, Trailers & Promos
- Environmental Issues NEW
- Financial Services: Investments, Banking, Accounting, Point-of-Sale systems, Insurance, etc.
- Food, Beverages – Products
- Food, Beverages – Services
- Gear & Accessories: Pipes, Bongs, Vaporizers, Grinders, Cartridges, Storage, etc.
- Gifts: Holiday, Special Occasion, etc.
- Government/Political: Campaign Messages, Awareness Messages, etc.
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- Health & Wellness Products: Flower, Pre-Roll, Concentrate/Extract, Topicals, Tinctures, Medical, etc.
- Health & Wellness Services: Self-Care, Spas, Medical, etc.
- Home Care & Maintenance Products/DIY: Building Materials, Cleaning Supplies, etc.
- Home Goods & Furnishings: Decor, Furnishings, Linens, Appliances, etc.
- Influencer Marketing
- Lifestyle Products
- Lifestyle Services
- Personal Care
- Product/Brand Launch
- Product/Brand Re-launch
- Product Placement
- Public Health Issues NEW
- Public Relations: Publicity, Crisis & Issue Management, Corporate Responsibility, etc.
- Public Service Announcement: (PSA)
- Services – Business-to-Consumer: Delivery, etc.
- Social Issues NEW
- Sports, Fitness & Recreation
- Technology Products
- Tourism, Leisure & Travel
- Unique Use of Media: Avant-garde use of a medium
- Spec Work: Spec Work is professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio.
- Miscellaneous: We will reclassify entries into the appropriate category when possible
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