Cannabis Advertising – Categories

Entries may be entered in multiple Categories (including Craft/Production Techniques). The “Duplicate” function in the Entry Cart will allow entrants to copy an entry into additional categories. Additional entry fees will be applied for each additional category.

  1. Advocacy NEW
  2. Affirmation Messages: “feel good” messages that promote kindness, goodwill, empathy, etc. NEW
  3. Animal/Pet Products & Services 
  4. Apparel, Footwear & Accessories: Hemp & Cannabis based products
  5. Beauty, Cosmetics & Fragrance
  6. Branding: Identity/Image, Self-Promotion, etc.
  7. Business-to-Business (B2B) Products: Equipment, Seed, Hemp, etc.
  8. Business-to-Business (B2B) Services: Labs, Distribution, Web Design, Security, etc.
  9. Celebrity Endorsements 
  10. Charitable/Non-Profit Organizations:  Awareness Messages, Fundraising
  11. Dispensaries/Retail Stores
  12. E-Commerce:  Online Retail/Wholesale & Marketplaces, Virtual Realty, Services, etc.
  13. Eco-Friendly & Sustainable Advertising: Causes minimal or no harm to the environment
  14. Ecology: Ecological projects, services or programs
  15. Education: Online, Certification, Schools, Educational Institutions
  16. Entertainment Media Promotion: Movies, TV Programming, Books, Trailers & Promos
  17. Environmental Issues NEW
  18. Financial Services: Investments, Banking, Accounting, Point-of-Sale systems, Insurance, etc.
  19. Food, Beverages – Products
  20. Food, Beverages – Services
  21. Gear & Accessories: Pipes, Bongs, Vaporizers, Grinders, Cartridges, Storage, etc.
  22. Gifts: Holiday, Special Occasion, etc.
  23. Government/Political: Campaign Messages, Awareness Messages, etc.
  1. Health & Wellness Products: Flower, Pre-Roll, Concentrate/Extract, Topicals, Tinctures, Medical, etc.
  2. Health & Wellness Services: Self-Care, Spas, Medical, etc.
  3. Home Care & Maintenance Products/DIY: Building Materials, Cleaning Supplies, etc.
  4. Home Goods & Furnishings: Decor, Furnishings, Linens, Appliances, etc.
  5. Influencer Marketing
  6. Lifestyle Products
  7. Lifestyle Services
  8. Personal Care 
  9. Product/Brand Launch 
  10. Product/Brand Re-launch 
  11. Product Placement 
  12. Public Health Issues NEW
  13. Public Relations: Publicity, Crisis & Issue Management, Corporate Responsibility, etc.
  14. Public Service Announcement: (PSA)
  15. Services – Business-to-Consumer: Delivery, etc.
  16. Social Issues NEW
  17. Sports, Fitness & Recreation
  18. Technology Products
  19. Tourism, Leisure & Travel 
  20. Unique Use of Media: Avant-garde use of a medium
  21. Spec Work: Spec Work is professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio.
  22. Miscellaneous: We will reclassify entries into the appropriate category when possible

Craft/Technique Categories

  1. 360° Video 
  2. Animation, CGI, Motion Graphics 
  3. Art Direction
  4. Cinematography
  5. Copywriting/Editorial 
  6. Direction
  7. Editing
  8. Graphic Design 
  9. Illustration
  10. Live or Real-Time Experience/Commercial 
  11. Music (Adaptations or Original)
  12. Use of Music (Adaptations or Original)
  1. Overall Production
  2. Photography
  3. Production Design 
  4. Set Design
  5. Sound Design (Editing, Effects)
  6. Talent/Casting (Human, Animal or Other)
  7. Typography
  8. Use of Humor
  9. User Experience (UX) 
  10. User Interface (UI) 
  11. Visual Effects (VFX)

 

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