Cannabis Advertising – Entry Types

Entries may be entered in more than one Entry Type (except Spec Work). A new entry must be created for each entry type. Additional entry fees will be applied.

BRAND IDENTITY
Entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.

CLE: 360° Brand Design
CLX: Brand Experience (includes Trade Show booths, etc.)
CLC: Brand Film/Video
CRD: Dispensary/Retail Store Design (floor plan, interior design, fixtures)
CLO: Logo only
CLP: Promotional Product (giveaways, product samples, gift with purchase, etc.)
CLS: Sound Branding (jingles, trademarks, idents, etc.)
COB: All Other Brand Identity

 

BRANDED CONTENT/ENTERTAINMENT UPDATED
Entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.

CBC: Broadcast, Cable, Streaming, Satellite Television
CBF: Film (internet, social media, cinema, etc.) UPDATED
CBO: Online/Digital
CBP: Printed Content
CBU: User/Audience Generated Content (Interactive)
CBX: All Other Branded Content

 

BROCHURE/BOOK
Can be print or online magazines, catalogs, annual reports, product brochures, etc.

CBB: Physical
CBD: Digital/Online

 

COMMERCIALS/TVC
Entries are commercials run on broadcast, cable, satellite television, video streaming services, and internet
Online entries are commercials run on the internet.

CT: Broadcast, Cable, Satellite Television, Streaming
CTO: Online
CTX: All Other Platforms

 

DIGITAL – Mobile
Entries are advertising delivered digitally to mobile phones, tablets or other mobile devices.

CAP: Apps
CNM: Mobile Marketing
CDD: All Other Digital Mobile

 

DIGITAL – Online
Entries are advertising delivered via the internet.

COL: Online Ads (banners, pop-ups, etc.)
CDV: Online Video (interactive, social, etc.)
CNV: Viral Marketing
CWF: Websites (microsites, landing pages, blogs, etc.)
CON: All Other Digital Online

 

DIRECT
Advertising that elicits a direct response and/or call to action. Includes business-to-business and consumer (B2B, B2C)

CDB: Broadcast
CEM: Digital Direct
CDE: Email Marketing
CDM: Physical Mail (postcards, flyers, brochures, etc.)
COD: All Other Direct (product sample kits, client gifts, invitations, etc.)

 

GUERILLA/AMBUSH MARKETING
Entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.

CGN: Guerilla/Ambush Marketing

 

IMMERSIVE MEDIA MARKETING UPDATED
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated components to enhance an experience.

CAR: Augmented Reality (AR) Marketing
CVR: Virtual Reality (VR) Marketing
CRM: Extended Reality NEW
CRX: Mixed Reality NEW

 

INTEGRATED CAMPAIGN
Entries combine at least two (2) different entry types to convey a company’s advertising/marketing/branding message.
Digital Only Integrated Campaigns combine at least two (2) different digital entry types to convey a company’s advertising/marketing/branding message.

CMX: Integrated Campaign
CDX: Integrated Campaign – Digital/Online Only

 

LIFESTYLE CONTENT MARKETING
Advertising/Marketing of a brand, product or service that embodies the interest, attitudes, and opinions of a group or a culture

CLM: Lifestyle Content Marketing

 

OUTDOOR/OUT-OF-HOME
Entries are advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, Installations, etc.

CDO: Digital
CNO: Non-Digital
COT: All Other Outdoor

 

POINT-OF-PURCHASE (POP) / AMBIENT
Entries are in-store point of sale dispensary/retail advertising; includes temporary, semi-permanent, permanent.

CPC: Counter/Cash wrap/Register/Checkout Displays
CRR: Dispensary/Retail Store Design
CPI: Featured Displays (end caps, aisles, shelf, etc.)
CPK: Interactive Kiosk/Display
CPU: Pop-Up Shop/Store
CSD: Product Demonstrations (digital, live)
CPQ: Signage – Digital & Non-Digital (posters, banners, floor decals, shelf, etc.)
CPP: Vendor Shop (leased/allotted space for a specific retailer/brand within a retail store/dispensary, etc.)
CPW: Window Displays
CPO: All Other Point-of-Purchase/Ambient

 

PRINT
Advertising/branding printed in periodicals (magazines, newspapers, journals, etc.). Actual publications, brochures or books should be entered in Brochure/Books

CCP: Print – Business-to-Business (B2B)
CNP: Print – Business-to-Consumer (B2C)
CMN: Print – Inserts (foldouts, product samples, supplemental, etc.)
COP: All Other Print (includes indoor posters)

 

PUBLIC/MEDIA RELATIONS
Communication that supports a beneficial relationship between a company (or non-profit) and its public.

CMR: Public/Media Relations

 

RADIO/AUDIO Advertising
Entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, podcasts, infomercials, jingles, sound branding, etc.

CR: Terrestrial
CRS: Satellite
CRA: Online

 

SOCIAL MEDIA Marketing & Promotion
Creating & sharing content via social networking. Includes cross-channeling between social media.

CSN: Social Media Marketing

 

SPEC WORK
Professionally created advertising for personal use only (without an established relationship with a paid client). Entries are limited to: work created especially for competition or a personal portfolio.
Spec work is only accepted in Category 343

CXA: Spec Work – Professional

Pin It on Pinterest

Share This