Lee Gluckman presents 2018 winners at China Agency

China agency wins Brand Identity top award

Lee Gluckman, chairman of Mobius Awards, has returned from a whirlwind trip to Shenzhen, China, where he presented a Best of Show award to Dans Digital, Shenzhen/China Shenzhen International CEEC Co., Ltd. “The event was a huge success,” Gluckman said. “It was all so gracious.”

Some eight government officials were in the audience.

The agency won Best in Brand Identity for the $2 million immersive outer space experience design created for visitors to the 10-story China International Consumer Electronics Exchange Exhibition Center. Dans Digital is a comprehensive visual effects company, which integrates technologies such as three-dimensional animation, live-action shooting, and visual effect.

For the CEEC project, Dans Digital built two elevators twice as large as normal. The elevators’ five walls were glass panels that displayed a laser projection matrix video with realistic sounds, creating the impression that the passengers are traveling on a spaceship through space.

Gluckman with Dans Digital staff at ceremony

(From left): Zhang Yi , Deputy Director General of Luohu District Financial Services Department; Zhou Xu, Chairman of CEEC; Zhuang Ruining, Deputy District Chief of People’s Government of Luohu District; Lee Gluckman; Deng Bohong, Founder and director of Dans Digital; Wenbin, Undersecretary of Shenzhen Publicity Department of the Municipal Committee; Xue Jiang, Director of the Luohu Administration of Culture,Radio, Film, Tourism and Sports Bureau

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