Dans Digital Welcomes Mobius
China agency wins Brand Identity top award Lee Gluckman, chairman of Mobius Awards, has returned from a whirlwind trip to Shenzhen, China, where he presented a Best of Show award to Dans Digital, Shenzhen/China Shenzhen International CEEC Co., Ltd. “The event was a...
Entering a competition calls for strategy
Rebecca Peel, an experienced marketer in the brand design industry, worked at Elmwood in the United Kingdom for 15 years. She carved out a role as Head of Awards & Recognition, focusing on developing and driving their awards strategy. Elmwood has been a consistent...
A shape that’s never-ending
A Mobius Awards statuette stands 14.5 inches (36.83 cm) tall and weighs a slim, but solid 7 pounds. Its journey to a winner requires casting, assembly, plate engraving, packing and mailing. Oh, it feels so good to wrap your hand around the figure eight top or cuddle...
The Shape of Success – a Gold Statuette
The top prizes in Mobius Awards are statuettes designed as a continuous strip – the Mobius strip. Sounds simple, but not so. When introduced in 1986, the statuette was described this way: “…the abstract form of the statuette, like communications itself, is perceived...
Tips from a 2018 Judge
Karl Wolfgang Epple is Executive Creative Director for WPP’s German shop THJNK across 10 agencies in Germany, Switzerland and the USA. Here are his replies to questions Mobius Awards asked him about creative work. Q: What do you look for first when assessing a...
Aldi, Others Adopt Recycle Label
Grocery retailer ALDI will join LEGO Group and Colgate Palmolive in using the How2Recycle label across all exclusive brand products in the next two years, according to www.environmentalleader.com. The How2Recycle label will help shoppers recycle better by making it...
Triple Play for BETC
Mobius Awards’ Lee Gluckman had three very special reasons for his recent visit to offices of BETC, Paris. In the 2017 competition, BETC won Best of Show in both Commercials/TVC and Social Media Marketing with “Timeless,” done for Lacoste, and “Like My Addiction,”...
Annual reports don’t have to be stuffy
Havas Paris creatives and representatives of clients LVMH, Paris, and BPCE Group, Paris, greeted Lee Gluckman recently when he visited Havas in the City of Light. Gluckman was there to present the Best of Show and Certificate Awards in Brochure/Book. Havas Paris won...
Awarding VML’s Winning ‘Snaplications’
Mobius Awards event at VML, Australia, honors the agency’s three top wins for “Snaplications,” a digital application app that revolutionized hiring at McDonald’s. (In photo, right) VML Social Strategist Isaac Lai has a bit of fun in-front of screen with ‘Best’ Certificate.
University lecture part of Beijing trip
Mobius Awards Chairman Lee Gluckman has been keeping active this week in Beijing, China, lecturing at a university and speaking at the Golden Mouse Digital Marketing Awards annual event.