Student – Entry Types
 

SZ: BRAND IDENTITY
Entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.

360° Brand Design
Brand Experience
(includes Trade Show booths, etc.)
Brand Film
Logo only
Promotional Product
(giveaways, product samples, gift with purchase, etc.)
Sound Branding (jingles, trademarks, idents, etc.)
All Other Brand Identity

 

SB: BRANDED CONTENT/ENTERTAINMENT
Entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.

Broadcast, Cable, Streaming, Satellite Television
Film
(theatrically released)
Online/Digital
Printed Content
User/Audience Generated Content
All Other Branded Content

 

SC: BROCHURE/BOOK
Can be print or online magazines, catalogs, annual reports, product brochures, etc.

Physical
Digital/Online

 

SY: COMMERCIALS / TVC
Entries are commercials run on broadcast, cable, satellite television, internet, video streaming services cinema/theaters, and aircraft.

Broadcast, Cable, Streaming, Satellite Television
Cinema/In-Flight

Online
All Other Platforms

 

SE: DIGITAL – MOBILE UPDATED
Entries are advertising delivered digitally to mobile phones, tablets or other mobile devices.

Apps
Mobile Marketing
All Other Digital Mobile

 

SF: DIGITAL – ONLINE UPDATED
Entries are advertising delivered via the internet

Online Ads (banners, pop-ups, etc.)
Online Video (interactive, social, etc.)
Viral Marketing
Websites
(microsite, landing pages, blogs, etc.)
All Other Digital Online

 

SG: DIRECT
Advertising that elicits a direct response/call to action. Includes business-to-business and consumer.

Broadcast
Digital Direct
Email Marketing
Physical Mail
(postcards, flyers, etc.)
All Other Direct (holiday cards, product sample kits, client gifts, invitations, etc.)

 

SH: GUERILLA / AMBUSH MARKETING
Entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.

Guerilla/Ambush Marketing

 

SI: IMMERSIVE MEDIA MARKETING
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated components to enhance an experience.

Augmented Reality (AR) Marketing
Virtual Reality (VR) Marketing – Desktop
Virtual Reality (VR) Marketing – Mobile

 

SJ: INTEGRATED CAMPAIGN
Entries combine at least two (2) different entry types to convey a company’s advertising/marketing/branding message. Digital Only Integrated Campaigns combine at least two (2) different digital entry types to convey a company’s advertising/marketing/branding message.

Integrated Campaign
Integrated Campaign – Digital/Online Only

 

ST: LIFESTYLE CONTENT MARKETING NEW
Advertising/Marketing of a product or service that embodies the interest, attitudes, and opinions of a group or a culture

Lifestyle Content Marketing

 

SK: OUTDOOR / OUT-OF-HOME
Entries are advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, etc.

Digital
Non-Digital
All Other Outdoor

 

SQ: PACKAGE DESIGN & REDESIGN
Entries demonstrate the art, science and technology of product packaging.

Package Design
Eco/Green/Sustainable Package Design
Package Redesign

 

SL: POINT-OF-PURCHASE (POP) / AMBIENT
Entries are in-store point of sale retail advertising; includes temporary, semi-permanent, permanent.

Counter/Cash wrap/Register/Checkout Displays
Featured Displays
(bulk outs, end caps, aisles, shelf, etc.)
Interactive Kiosk/Display
Pop-Up Store
Product Demonstrations
(video, live)
Signage (posters, banners, floor decals, shelf, etc.)
Vending Machine
Vendor Shop
(leased/allotted space for a specific retailer/brand within a retail store)
Window Displays
All Other Point-of-Purchase

 

SM: PRINT UPDATED
Advertising/branding printed in periodicals (magazines, newspapers, etc. Brochures or Books should be entered in Brochure / Books.)

Print: Business-to-Business (B2B)
Print: Business-to-Consumer (B2C)
Print: Inserts
(foldouts, product samples, supplemental, etc.)
All Other Print (includes indoor posters)

 

SO: PUBLIC / MEDIA RELATIONS
Communication that supports a beneficial relationship between a company (or non-profit) and its public.

Public / Media Relations

 

SR: RADIO/AUDIO ADVERTISING
Entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, infomercials, jingles, sound branding, etc.

Terrestrial (FM, AM)
Satellite
Online
(Music Streaming Services, Podcasts, etc.)

 

SS: SOCIAL MEDIA MARKETING
Creating & sharing content via social networking. Includes cross-channeling between social media.

Social Media Marketing

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