Student – Entry Types
Entries may be entered in more than one Entry Type. A new entry must be created for each entry type. Additional entry fees will be applied.
SZ: BRAND IDENTITY
Entries signify a corporate image through the use of visual and/or audio design that identify a brand. Includes digital, social, mobile, live events.
360° Brand Design
Brand Experience (includes Trade Show booths, etc.)
Brand Film
Logo only
Promotional Product (giveaways, product samples, gift with purchase, etc.)
Sound Branding (jingles, trademarks, idents, etc.)
All Other Brand Identity
SB: BRANDED CONTENT/ENTERTAINMENT UPDATED
Entries blend advertising and entertainment to fulfill a brand’s marketing strategy. Includes fiction, non-fiction/reality, scripted and/or unscripted.
Broadcast, Cable, Streaming, Satellite Television
Film/Video (internet, social media, cinema, etc.) UPDATED
Online/Digital
Printed Content
User/Audience Generated Content (Interactive)
All Other Branded Content
SC: BROCHURE/BOOK
Can be print or online magazines, catalogs, annual reports, product brochures, etc.
Physical
Digital/Online
SY: COMMERCIALS / TVC
Entries are commercials run on broadcast, cable, satellite television, internet, video streaming services cinema/theaters, and aircraft.
Broadcast, Cable, Streaming, Satellite Television
Cinema/In-Flight
Online
All Other Platforms
SE: DIGITAL – MOBILE
Entries are advertising delivered digitally to mobile phones, tablets or other mobile devices.
Apps
Mobile Marketing
All Other Digital Mobile
SF: DIGITAL – ONLINE
Entries are advertising delivered via the internet
Online Ads (banners, pop-ups, etc.)
Online Video (interactive, social, etc.)
Viral Marketing
Websites (microsite, landing pages, blogs, etc.)
All Other Digital Online
SG: DIRECT
Advertising that elicits a direct response/call to action. Includes business-to-business and consumer (B2B, B2C).
Broadcast
Digital Direct
Email Marketing
Physical Mail (postcards, flyers, etc.)
All Other Direct (holiday cards, product sample kits, client gifts, invitations, etc.)
SH: GUERILLA / AMBUSH MARKETING
Entries use unconventional means of reaching the public or attempt to tie a product to an event when the customer is unaware of the marketing effort to obtain maximum exposure.
Guerilla/Ambush Marketing
SI: IMMERSIVE MEDIA MARKETING UPDATED
Technology used to create a simulated environment and/or a real-world environment in which elements are added by computer generated components to enhance an experience.
Augmented Reality (AR) Marketing
Virtual Reality (VR) Marketing
Extended Reality NEW
Mixed Reality NEW
SJ: INTEGRATED CAMPAIGN
Entries combine at least two (2) different entry types to convey a company’s advertising/marketing/branding message. Digital Only Integrated Campaigns combine at least two (2) different digital entry types to convey a company’s advertising/marketing/branding message.
Integrated Campaign
Integrated Campaign – Digital/Online Only
ST: LIFESTYLE CONTENT MARKETING
Advertising/Marketing of a brand, product or service that embodies the interest, attitudes, and opinions of a group or a culture
Lifestyle Content Marketing
SK: OUTDOOR / OUT-OF-HOME
Entries are advertising/marketing/branding specifically intended to reach consumers outside their home such as Transit Ads, Billboards, Outdoor Posters, etc.
Digital
Non-Digital
All Other Outdoor
SQ: PACKAGE DESIGN & REDESIGN
Entries demonstrate the art, science and technology of product packaging.
Package Design
Eco/Green/Sustainable Package Design
Package Redesign
SL: POINT-OF-PURCHASE (POP) / AMBIENT
Entries are in-store point of sale retail advertising; includes temporary, semi-permanent, permanent.
Counter/Cash wrap/Register/Checkout Displays
Featured Displays (bulk outs, end caps, aisles, shelf, etc.)
Interactive Kiosk/Display
Pop-Up Store
Product Demonstrations (video, live)
Signage – Digital & Non-Digital (posters, banners, floor decals, shelf, etc.)
Vending Machine
Vendor Shop (leased/allotted space for a specific retailer/brand within a retail store)
Window Displays
All Other Point-of-Purchase
SM: PRINT
Advertising/branding printed in periodicals (magazines, newspapers, etc. Brochures or Books should be entered in Brochure / Books.)
Print: Business-to-Business (B2B)
Print: Business-to-Consumer (B2C)
Print: Inserts (foldouts, product samples, supplemental, etc.)
All Other Print (includes indoor posters)
SO: PUBLIC / MEDIA RELATIONS
Communication that supports a beneficial relationship between a company (or non-profit) and its public.
Public / Media Relations
SR: RADIO/AUDIO Advertising
Entries can either be from terrestrial, satellite or internet radio. Entries can include commercials, infomercials, jingles, sound branding, etc.
Terrestrial (FM, AM)
Satellite
Online (Music Streaming Services, Podcasts, etc.)
SS: SOCIAL MEDIA Marketing & Promotion UPDATED
Creating & sharing content via social networking. Includes cross-channeling between social media.
Facebook NEW
Instagram NEW
LinkedIn NEW
Snapchat NEW
TikTok NEW
Twitter NEW
YouTube NEW
All Other Social Media NEW
